Marketing
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Featured Marketing Content
Beyond Meat Launches ‘Phytosphere’ Platform With Protein Powders and Savory Bars
Beyond Meat is launching a new “plant-powered” portfolio known as Phytosphere, marking the occasion by entering new categories including protein powders and savory protein bars.
Doich Unveils Protein Innovation As It Aims to Be ‘The LesserEvil of Confection’
Doich is gearing up to launch a line of Protein Cups in October, marking its first step beyond its flagship snacking dough. The new confection, which is free from seed oils and artificial sweeteners, will debut direct-to-consumer in 8-packs.
FUNDAY Natural Sweets Built Big Down Under. Now It’s Taking on the U.S.
Building a $100 million candy brand in a country of roughly 27 million people forced FUNDAY Natural Sweets to think beyond the better-for-you niche. Now, the Australian brand is seeking to translate that mass-market appeal to the U.S.
Additional Content
‘Healthy Enough’ Products Dominate 2025 New Product Pacesetters
Healthy, but not too healthy. That’s the gist of the products that made this year’s edition of Circana’s 2025 New Product Pacesetters.
Inside Bel’s Plans To Create A Healthy Snacking Powerhouse In The U.S.
Bel North America’s acquisition of Ingenuity Foods earlier this month represents a first step toward creating a better-for-you snack platform.
CPG Week Podcast: Big Bets on Beans and Bone Broth. Plus, Olipop Glows Up
This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery discuss Brami’s new funding, Olipop’s refreshed brand identity, Kettle & Fire’s leadership transition, and Danone’s plans to sell its stake in Lifeway Foods.
Martin Starr, The Potash Twins Expand Sweet Stash Candy Brand with Two New SKUS
Sweet Stash – a new gummy candy brand founded by actor Martin Starr and influencers Ezra and Adeev Potash (a.k.a. “The Potash Twins”) – is expanding its lineup with two new products: Sour Jams and Rock Jams.
FoodStory Brands, UFC Enter Protein Bar Arena with Main Event
FoodStory Brands is stepping into the protein bar ring with one of its most ambitious launches yet: Main Event, a co-owned, co-developed brand created in partnership with UFC.
Bob’s Red Mill Overhauls Brand Design
Bob’s Red Mill has unveiled a new brand look and feel that brings its commitment to real ingredients and homemade food to the forefront, elevates its logo and introduces a custom typeface.
Stone & Skillet Nabs $5 Million Series A
Stone & Skillet has closed a $5 million Series A round led by BFG Partners as it plans to grow its distribution footprint.
Swedish Candy Surge: Sockerbit Debuts Sour Foamy Lips & Skulls, BonBon Unveils First Salty Snack
Swedish candy’s rise in the U.S. isn’t slowing down any time soon – and brands are arriving at this year’s Sweets & Snacks Expo ready to capitalize on growing consumer demand for premium gummies and snacks crafted with cleaner ingredients and unique textures.
New Products: Graza Expands Potato Chip Line, Smackin’ Teams Up with A-Rod
In this week’s new products roundup, Graza expands its potato chip lineup, Smackin’ hits a home run with former MLB star Alex Rodriguez and Feel Good Foods dives deeper into the breakfast category.
Marketing: Quaker Scores with FIFA World Cup 26; LUNA Bar Taps Jessica Alba
Quaker is stepping onto the global stage as the Official Breakfast of the FIFA World Cup 26. The partnership centers on bringing people together while celebrating the routines that fuel fans and athletes alike.