Marketing

It’s Skinny has dropped its diet culture nomenclature in favor of a new convenience-forward positioning as it ramps up brick-and-mortar retail expansion.

Chocolate bar maker Vine to Bar has repositioned its original products to better promote its gut health-friendly claims, including updated packaging and resulting in a major retail rollout.

B.T.R. Nation and Lil Bucks took to Natural Products Expo West to showcase better-for-you takes on the classic Rice Krispies Treats.

Globally-inspired frozen food and snack platform Saffron Road is showing off its mastery of taste profiles even further with the launch of Cross Roads.

Single-serve, fully-cooked seasoned chicken breast purveyor Korkio has rebranded as Juicybite, a name intended to better appeal to mainstream consumers and communicate the brand’s positioning.

Lorissa’s Organic Snacks, the producer of the first top nine allergen-free meat snack and a subsidiary of Jack Link’s parent company Link Snacks, has expanded beyond that fast-growing, crowded category for the first time.

Banza has expanded beyond the gluten-free space for the first time in the company’s 12-year history, introducing a new line of Protein Pasta made with wheat flour, semolina flour and its hero chickpea.

Ultraprocessed foods – and how to avoid them – may be the talk of Anaheim during this year’s Natural Products Expo West.

Sweet Loren’s is updating its look as it extends into new eating occasions with a trio of refrigerated, ready-to-bake, top nine allergen-free innovations.

Hot on the heels of its label refresh, truffle-infused condiment maker TRUFF is doubling down on its positioning as the “ultimate culinary flex” with a new line of squeeze aiolis.