New Products: Mavericks Does Sandwich Cookies, Chobani Expands Flips Line

In this week’s new products roundup, Mavericks makes its first foray into the sandwich cookie category, Chobani expands its Flips yogurt line with a campfire treat-inspired flavor and Perfect Bar taps into two major trends.

WA-CHAA!

Peanut snack maker WA-CHAA! has expanded its lineup with two new flavors: Sichuan Barbecue and Salt & Sichuan Peppercorn. The former takes the classic snack’s original heat and layers in cumin and “a char-kissed barbecue note,” according to the brand. The latter features a tingle of green Sichuan peppercorns and is a “genuinely new sensation for most American palates.” Both flavors are available on the brand’s website, wa-chaa.com, for $19.99 per 4-pack of 4 oz. bags.

Floura

Floura, the gut health-focused bar brand created by Jeni’s Splendid Ice Creams founder Jeni Britton, has introduced a Brownie Batter flavor. Each bar delivers 15 grams of fiber and is crafted with the brand’s signature SuperFiber Flour Mix (apple, fermented watermelon rind, cantaloupe, honeydew, mango and pineapple). Floura Brownie Batter is available on the brand’s website for $35.99 per 12-pack. Learn more by visiting floura.com.

Mavericks

Mavericks, best known for its bolt-shaped cookies and sandwich crackers, has announced its latest innovation: Lemon Crème Sandwich Cookies. As the product’s name suggests, it features lemon crème sandwiched between two vanilla cookies. It contains 6 grams of sugar per serving. Mavericks Lemon Crème Sandwich Cookies are now available at Whole Foods Market stores nationwide in a 9 oz. box for a limited time. More information is available at mavericksnacks.com.

That’s it.

Fruit bar and snack brand That’s it. has debuted its new Fruitola (read: fruit granola) in Costco stores across the Midwest and Southeast. Available in a Strawberry flavor, the new offering is crafted with just four ingredients – apples, pea protein, rice starch and strawberries – and delivers 16 grams of protein and 7 grams of fiber per serving. For more information, visit thatsitfruit.com.

Chobani

Chobani has introduced its latest Chobani Flips flavor, Peanut Butter S’mores, which features a peanut butter-flavored yogurt base with honey graham crackers, milk chocolate and peanut butter oat clusters. Chobani Flips Peanut Butter S’mores will be available at retailers nationwide for a limited time starting in April. Learn more by visiting chobani.com.

Perfect Bar

Perfect Snacks is tapping into two major trends with the launch of a Protein + Prebiotics Bar, available in Peanut Butter Chocolate Crunch and Chocolate Mint Crunch flavors. Each bar delivers 20 grams of protein and is crafted with grass-fed whey and over 20 superfoods. Perfect Bar Protein + Prebiotics is available on perfectsnacks.com, TikTok Shop and Amazon, with a retail rollout at Whole Foods Market slated for later this year.

Pop-Tarts

Pop-Tarts has dropped what it claims to be its most requested innovation: Pop-Tarts Super Stuffed. As its name suggests, the new toaster pastry is packed with 50% more filling than traditional Pop-Tarts. Available in three flavors – Strawberry Blast, Molten Lava Cake and Cinnamon Caramel – each box contains five individually wrapped toaster pastries. Strawberry Blast and Molten Lava Cake will roll out to retailers nationwide beginning in April, while Cinnamon Caramel will be exclusively available at Walmart. More information is available at poptarts.com.

Tate’s Bake Shop

Just in time for spring, Tate’s has launched two limited edition cookie flavors: Key Lime Pie (new) and Blueberry Crisp (returning). Both seasonal offerings are hitting the shelves of Whole Foods Market, Sprouts Farmers Market, Walmart, Publix and Albertsons. For more information, visit tatesbakeshop.com.