Marketing

Simple, clean ingredients and transparent, ethical sourcing have always been core to South 40’s product ethos and the launch of its new Craft Bars takes that combinations even deeper.

Premium meat stick brand Chomps announced its first new protein in nearly eight years with its entrance into chicken sticks.

In this week’s new product roundup, The Laughing Cow taps into the pickle flavor craze, Natty Ice Cream bulks up its portfolio, and Like Air partners with Freestyle Snacks on co-branded puffcorn.

Tem Toa is a new Thai-inspired frozen food brand launched by Deep Indian Kitchen and marks the creation of its new brand platform, Deep Brands.

This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard discuss Kim Kardashian’s new energy beverage venture, Hippeas’ once-in-a-decade brand refresh, a class action complaint against functional iced tea brand Halfday Tonics, and new funding and distribution gains for Seth Goldman’s Just Ice Tea.

With a new, limited-edition collection of “Flavor Swap” snacks debuting first on TikTok Shop, PepsiCo is testing whether content creator-led hype can serve as a viable go-to-market strategy.

Hippeas unveiled the most dramatic packaging redesign, which communicates the brand’s attributes to consumers more efficiently.

Mason Dixie Foods announced today it is expanding its frozen portfolio with two new SKUs that underscore its mission to prove “clean label and comfort food aren’t in conflict,” according to founder and CEO Ayeshah Abuelhiga.

Armed with greater distribution capabilities from new parent company Vilore Foods, Tia Lupita is pushing further into the condiment aisle with four new SKUs.

Plant-based dairy brand Forager Project has expanded its high-protein Greek-style yogurt line with new sizes and flavors nearly a year after first debuting the format.