Marketing
Draw inspiration for your next natural food marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest natural food products and trends hitting the market. In a competitive marketplace, natural food companies are standing out with their marketing and innovation strategies.
Submit New Products
If you’ve recently launched a new product or have news related to marketing and branding, submit your news to our team.
Read Food Company News
Comb through company updates and press releases from food companies on our Food Wire feed.
Featured Marketing Content
Mini Bars With A Mission: Procure Impact Links Emerging Brands To Hotel Channel
Procure Impact is working to solve the pain points of the hospitality channel, serving as a marketplace and platform for mission driven emerging brands to reach all of the major hotel management companies.
From Freezer Aisle to First Pitch: Protein Pints Joins Padres
The high-protein ice cream brand is partnering with the San Diego Padres to sell its top four flavors at concession locations inside Petco Park.
Inside Folkland Foods’ Journey From Organic Potato Fields to the Frozen Aisle
Folkland Foods started with a simple question: Can a multigenerational family farm turn its organic potatoes into a mainstream frozen product? The answer thus far is a resounding yes.
Additional Content
The ‘Hot Ones’ Curator On Why ‘Bounds Fuel Creativity’
“Hot Ones” wouldn’t be where it is today without Heatonist, the boutique, Brooklyn-based hot sauce retailer responsible for stocking the now-hit YouTube show’s lineup since nearly its inception.
The Year In Candy: Freeze-Dried Growth, Texture Play, Fruit-Forward Formulations and Dubai Chocolate
While inflationary pressures have affected how consumers shop to make the most of their budgets – from retail channel to pack size to brand – confectionery industry dollar sales are still growing as shoppers seek to “enhance special moments.”
How Creator-Led Content Is Reshaping Food Marketing
Content is king, but making it resonate with the right audience is a hurdle many brands fail to clear. When it comes to something so personal and unifying like food, modern consumers want to support brands that speak directly to their needs.
New Products: Byte’m Brownie Bites’ New Look, Milk Bar’s Collab with Skippy Peanut Butter
In this week’s notable new products roundup, Byte’m Brownies Bites unveils a fresh new look, Milk Bar teams up with Skippy peanut butter to reveal a secret, and Clio and Wildwood release seasonal offerings just in time for the holidays.
CPG Week Podcast: Leadership Changes at Coke and Kraft Heinz. Plus, Thrive Market Goes Dry
This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard discuss leadership changes at Coca-Cola and Kraft Heinz, Thrive Market’s decision to drop alcohol, and what the apparent closure of Believer Meats means for the future of cultured protein.
‘Visibility Plus Credibility’: Khloé Kardashian on Building a Celebrity Brand That Actually Sells
At Nosh Live 2025, Khloud Foods CEO Jeff Rubenstein joined founder Khloé Kardashian to discuss the upsides and pitfalls of celebrity-led brands, the rationale behind protein-forward popcorn for GLP-1 users, and early signals of a sizable innovation roadmap.
Smood Sweets’ Long Game: Whole Fruit, Permissible Indulgence and a National Launch with Target
After making its retail debut in 300 Target stores last month, Candy Date brand Smood Sweets is set to go national with the mass retail chain in March, bringing the brand to all 1,900 locations.
Truly Indian’s Clean Label Push Meets Tariff Pressure
Truly Indian is working to find its footing as a provider of better-for-you Indian meals and appetizers. But the emerging business has found itself in the middle of an unexpected battle: the impact of tariffs.
How Luke’s Lobster Has Built An Omnichannel Business Along Core Values
At Nosh Live Winter 2025, Luke’s Lobster CEO Luke Holden discussed how his vertically integrated company has adapted to various challenges.
Founders Reveal the Risks Behind Breakout Growth at Nosh Live 2025
During a panel discussion at Nosh Live earlier this month, Hailey Swartz of Actual Veggies, Laurel Orley of Daily Crunch, and Eugene Kang of Archer explored how breakout brands identify inflection points, take calculated risks and scale with purpose.