Marketing

As consumer interest continues to shift toward fresh, simple ingredients and spicy, globally-inspired flavors, two large CPG players – PepsiCo and Samyang Foods – have extended their respective leading brands to meet those demands.

Deana Karim, the founder of direct-to-consumer low-sugar, low-carb and gluten-free baking brand Good Dee’s, has acquired and relaunched West Food Brands (WFB).

Treeline Cheese has ridden out the hype cycle of plant-based dairy and has finally nailed product market fit, according to founder and CEO Michael Schwarz.

In this week’s new products roundup, Simple Mills launches a collection of Regenerative Organic Certified baking mixes, Hot Ones sauce partner Heatonist teams up with Cantina Royale and Quaker taps into the ongoing proteins craze.

Zero Acre Farms is going deep in seed oil-free cooking fats with a Organic Fera fruit fryer product for foodservice operators.

Vertically farmed berry producer Oishii is aiming to make its products more accessible with a range of new strawberry formats at significantly lower price points than its original $20 varietal.

Impossible Foods has partnered with Madison Square Garden Entertainment Corp., becoming the official plant-based burger of Madison Square Garden, the New York Knicks and the New York Rangers.

Houseplant, the cannabis lifestyle brand co-founded by actor Seth Rogen, has teamed up with Carbone Fine Foods to introduce a limited-edition Houseplant Italian Marinara.

Cleveland Kitchen is tapping into accelerated demand for ingestible beauty products with the launch of Korean Coleslaw, a twist on the classic side dish featuring a probiotic strain that has been clinically studied for gut and skin benefits.

In this week’s new products roundup, premium hummus producer Little Sesame enters the grab-and-go set, Archer Meat Snacks travels to a galaxy far, far away, and Barilla revs up its partnership with Formula 1.