Marketing


Draw inspiration for your next natural food marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest natural food products and trends hitting the market. In a competitive marketplace, natural food companies are standing out with their marketing and innovation strategies.

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Featured Marketing Content

3 Farm Daughters Bets on Unenriched Pasta as Demand for Simple Ingredients Grows
[Exclusive] Elavi Goes National with Whole Foods Market; Launches Exclusive SKU
Target Taps Celebrity Chef For Good & Gather Collab

Additional Content

TRUFF’s Label Refresh Marks Next Phase of Retail Push
New Products: Jack Link’s Introduces Carnivore Bites, MìLà Unveils ‘Biggest Product Expansion Yet’
How Cold Chain Operators Are Turning a Market Shake-Up into Opportunity with The Fit Bagel
Why CPG Founders Write Cookbooks
CPG Week Podcast: A Corporate Curveball And Combat-Ready Protein Bars
TRUFF Debuts Its First Mild Hot Sauce
New Products: Coconut Cult Teams Up with MALK, Bitchin’ Sauce Goes Beyond Dips
Marketing: Khloud Teams Up With Hot Girl Pickles For Galentine’s Day
FoodStory Punches Into Protein Bars With UFC Backing
CPG Week Podcast: A Better Bagel Bootleg And Barron Trump’s Beverage Bet