New Products: Yasso Founders Launch Better-For-You Snack Brand, Righteous Felon Debuts Lil’ Rebels
In this week’s new products roundup, the Yasso founders debut their latest venture, Like Air expands beyond puffcorn with the addition of rice cakes, and Noosa expands its mix-ins line.
Snack Buddies
Amanda Klane and Drew Harrington, the founding duo behind frozen Greek yogurt bar producer Yasso, are back with a new functional snack brand: Snack Buddies. The lineup of mini muffins includes Chocolate Chip, Birthday Cake, Fudge Brownie and Blueberry flavors. Each serving contains 5 grams of protein and 4-5 grams of fiber, depending on the variety. The mini muffins are currently available for pre-order via the brand’s website, snackbuddies.com.
Calbee
Calbee America has released 2.3 oz. bags of its Asian Chips in Umami Salt, Thai-Style Yellow Curry, Chinese-Style Spicy Hot Pot and Korean-Style Spicy BBQ flavors. According to the brand, the smaller bag size is designed to lower the barrier to discovery in convenience stores and beyond. Learn more by visiting calbeeamerica.com.
Righteous Felon
Righteous Felon Craft Jerky has made its biggest retail debut to date, landing in more than 1,900 Target stores nationwide with 8 SKUs. The partnership also marks the launch of the brand’s Lil’ Rebels line of mini meat sticks designed for the whole family. Available in two flavors – Honey Heist BBQ and O.G. Hickory – the 100% grass-fed beef sticks deliver 4 grams of protein per serving. More information is available at righteousfelon.com.
Noosa
Noosa Yoghurt is expanding its mix-ins line with the addition of three flavors: S’mores (whole milk toasted marshmallow yogurt with graham cracker and milk chocolate chunks), Peach (whole milk yogurt with peaches and granola, shortbread and cinnamon clusters) and Raspberry (whole milk yogurt with raspberries, granola and white chocolate). The new SKUs will roll out to retailers including Target, Giant and Wakefern in July with a suggested retail price of $2.99 per cup. For more information, visit noosayoghurt.com.
JonnyPops
Just in time for the Fourth of July, frozen treat maker JonnyPops is rolling out Organic Star-Spangled Flag Pops, Organic Red, White & Blue Twist and Organic Freezer Pops Red, White & Blue to Target and Walmart. Learn more by visiting jonnypops.com.
Chosen Foods
Avocado Oil and Avocado Oil Mayo brand Chosen Foods has expanded its sauce portfolio with the launch of Chili Dipping Sauce. The new offering is crafted with 100% pure avocado oil, chili pepper and garlic, and sweetened with pear juice. Chosen Foods Chili Dipping Sauce is now available at select Walmart stores and Sprouts with a suggested retail price of $5.98 per 9 oz. bottle. More information is available at chosenfoods.com.
Kevin’s Natural Foods
Kevin’s Natural Foods has launched Scramble Starters in four varieties: Denver-Style Ham & White Cheddar, Spinach & Bacon Florentine, Tex-Mex Style Avocado Chicken and Ranchero Sirloin Steak. The new offering just requires consumers to add eggs. Available in 16 oz. multi-serve bags with up to four servings each, Scramble Starters are rolling out nationwide to Target, Kroger and Harris Teeter with a suggested retail price of $9.99. For more information, visit kevinsnaturalfoods.com.
Like Air
Like Air has unveiled its latest snack innovation: Drizzled Rice Cakes. Available in four flavors – Birthday Cake, Cookie Dough, Cinnamon Bun and Brownie – the snack features a drizzle of frosting and a pop of sprinkles. Each 24-piece serving has 80 calories. Like Air Drizzled Rice Cakes are currently available in a multipack in the Texas region of Costco and will be available at Albertsons, Publix, ShopRite, Wegmans and Hy-Vee by the Fourth of July. Learn more by visiting likeair.com.
