New Products: Oat Haus Teams with Kylie Kelce, SmartSweets Does Fruit Snacks

In this week’s notable new products roundup, Kylie Kelce partners with Oat Haus on a limited-edition granola butter flavor, better-for-you candy brand SmartSweets ventures into a new category, and She’s The Sauce expands its portfolio of protein- and fiber-filled condiments.

Eggo

Eggo has introduced Eggo Zero, its first waffle with zero grams of added sugar. Available in two flavors – Buttermilk and Blueberry – the waffles deliver 12 grams and 11 grams of protein, respectively. Eggo Zero Waffles will begin rolling out to retailers next month with a suggested retail price of $5.99 per 8-count box. Learn more by visiting leggomyeggo.com.

Mauna Loa

Macadamia nut brand Mauna Loa has launched its Sea Salt Macadamia Nut Multipack – which includes five on-the-go 1 oz. snack packs – in Albertsons. The release follows the debut of the brand’s Dill Pickle Dry Roasted Macadamias in 2025. More information is available at hawaiianhost.com/pages/maunaloa.

She’s the Sauce

She’s The Sauce has expanded its portfolio of protein- and fiber-filled condiments with Buffalo Babe. The new SKU contains 4 grams of protein, 2 grams of fiber and less than 3 grams of sugar, and is free from refined sugars, seed oils, gums and gluten. She’s The Sauce Buffalo Babe is available direct-to-consumer via the brand’s website, shesthesauce.com, for $13.99 per 12 oz. bottle or $24.98 per 2-pack.

Oat Haus x Kylie Kelce

Granola butter purveyor Oat Haus has teamed up with media personality and podcaster Kylie Kelce to create a limited-edition Salted Caramel flavor. The new offering is made with gluten-free oats, olive oil, coconut oil, caramel chips, caramelized sugar, rosemary extract and salt. Oat Haus Salted Caramel Granola Butter is available on the brand’s website for $12.95 per 12 oz. jar or $34.95 per 3-pack. A portion of the proceeds will support the Eagles Autism Foundation. For more information, visit oat.haus.

SmartSweets

SmartSweets is entering a new category with the launch of Fruit Flavored Snacks in Mixed Fruit and Berry Medley varieties, both of which contain 63% less sugar than traditional fruit snacks, the brand claims. Each single-serve bag contains 3 grams of fiber and just 3 grams of sugar. The snacks are colored with fruit and vegetable juices and are free from artificial flavors and sweeteners. SmartSweets Fruit Flavored Snacks are currently available at Target and Kroger, and will roll out to Sprouts Farmers Market, Whole Foods and Amazon later this summer. Learn more by visiting smartsweets.com.

Organic Valley

Farmer-owned organic cooperative Organic Valley has launched Snack Sticks, a line of individually wrapped organic cheese sticks that deliver 5 grams of protein. Available in two flavors – Colby Jack and Medium Cheddar – the new line is crafted with milk from pasture-raised cows on organic family farms. More information is available at organicvalley.coop.

Conagra Brands

Conagra Brands has unveiled a slate of summer launches, including Banquet Brown ‘N Serve Sandwich Size Patties, Odom’s Pride Tennessee Maple Pancake Sausage Sandwich, Bertolli Beef Bolognese Skillet Meal, Dolly Parton’s Homestyle Meatloaf, evol Blackened Chicken Alfredo and P.F. Chang’s Home Menu Korean BBQ Style Bowl. For more information, visit conagrabrands.com.

PB2 Foods

Powdered peanut butter brand PB2 Foods is seeking to make protein-packed snacking more convenient with the debut of PB2Go Cups. The new offering features pre-portioned powdered peanut butter in a portable cup and is available in Original Powdered Peanut Butter and Peanut Powder with Chocolate Chips varieties. PB2Go Cups are available at Walmart with a suggested retail price of $2 per cup. Learn more by visiting pb2.com.