Marketing

SIMPLi rolled out its largest new product launch to-date, spanning 10 products across three categories and bringing the supply chain-oriented company’s mission to 13 countries total.

From celebrity cameos to cause-driven messaging, brands across categories are using the Big Game to spotlight new products and creative strategies.

In this week’s new products roundup, A-Sha seeks to transport consumers to Bikini Bottom with SpongeBob SquarePants-inspired ramen noodle cups, Fly By Jing introduces its “Hot Pot Bomb,” and Ghost bulks up classic childhood cereals with 17 grams of protein.

Easy Lunches & More, a specialized food delivery service that claims to be the “last retailer of Better Bagel,” is now shipping its own version of the product, called The Fit Bagel, after it was “ghosted” by the company, according to its Instagram page.

Whoa Dough has discontinued its first product line as it leans into a fresh new format bringing it deeper into snacking while hurdling the protein-saturated and overly-competitive bar category.

After a decade on the market, seasoning company Dan-O’s is making its first foray into the dip category with a 4-SKU lineup of dry mix seasonings.

Painterland Sisters is partnering with USA Curling’s Women’s Team ahead of the Winter Olympics; plus, more marketing moves from Once Upon A Farm, Babybel, HelloFresh and Organicville.

Grüns founder Chad Janis has announced the launch of Ü Snacks, a broader platform that encompasses additional functional gummy brands including Nütrops, Immün, Jüced and “the many additional innovations coming.”

Regenerative rice brand Lundberg Farms has expanded into crunchy snackable sweets with new dessert-inspired line Sweet Cakes.

Lucky Energy is launching gummies as it platforms the brand into new use occasions, formats and value propositions.