Marketing
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Featured Marketing Content
Mini Bars With A Mission: Procure Impact Links Emerging Brands To Hotel Channel
Procure Impact is working to solve the pain points of the hospitality channel, serving as a marketplace and platform for mission driven emerging brands to reach all of the major hotel management companies.
From Freezer Aisle to First Pitch: Protein Pints Joins Padres
The high-protein ice cream brand is partnering with the San Diego Padres to sell its top four flavors at concession locations inside Petco Park.
Inside Folkland Foods’ Journey From Organic Potato Fields to the Frozen Aisle
Folkland Foods started with a simple question: Can a multigenerational family farm turn its organic potatoes into a mainstream frozen product? The answer thus far is a resounding yes.
Additional Content
New Products: Khloud’s Cinnamon Roll Protein Popcorn, Ben & Jerry’s Does Bars and Oreo Goes Zero Sugar
In this week’s notable new products roundup, Khloud Protein Popcorn seeks to reimagine a cozy classic treat, GHOST expands its protein cereal lineup in collaboration with General Mills and Oreo taps into the zero sugar craze.
New Products: Pistakio Unveils Panettone for the Holidays, Whoa Dough Does Snack Packs
In this week’s notable new products roundup, Pistachio and My/Mochi gear up for the holidays with seasonal offerings and SNAX-Sational Brands teams with Chiquita to launch its first product outside of popcorn.
Backed By Industry Vets, Smood Sweets Bets on Candy Dates As the Next Scalable Confectionery Platform
After debuting at the Sweets & Snacks Expo roughly six months ago, Smood Sweets is bringing its candy dates to Target stores nationwide this month, aiming to reimagine nostalgic candy for the masses.
Marketing: Sweet Loren’s Leans into Cheeky Humor in First Masterbrand Campaign
Sweet Loren’s has launched its first masterbrand campaign, “You’ll Swear By Them,” a cheeky 30-second spot that flips familiar curse-word acronyms on their head to showcase consumers’ delight at that first bite.
Man Cereal Aims To Be The Liquid Death Of Breakfast
Creatine-laced Man Cereal is positioning itself as the irreverent, unapologetic option among other better-for-you, next-gen breakfast brands.
NotCo Evolves CPG ‘Pain’ Into AI R&D Engine
NotCo’s “rollercoaster of evolution” has landed it at a point where its initial mission – to be the industry’s “AI-powered R&D engine” – is beginning to take shape.
RXBAR Rolls Into New Bites Format
Clean label protein snacks just got smaller. This week, Kellanova-owned RXBAR made its first move beyond its flagship format, launching a 2-SKU line of shelf-stable Protein Energy Bites.
Issei Sees Significant Sales Lift From ‘Transformative’ Packaging Refresh, Viral TikTok
In conjunction with its three-year anniversary, Issei is swapping its minimalist packaging design for a bold, colorful new look that has already led to a sales pick-up both online and in brick-and-mortar retail.
Barry Callebaut Taps NotCo AI to Boost Chocolate Innovation
Chocolate manufacturer Barry Callebaut has partnered with NotCo to explore using artificial intelligence to develop new chocolate recipes.
New Products: Seasonals from Issei and Chocolove, Plus Maple Leaf Foods’ Mighty Protein Sticks
It’s nearly Thanksgiving, and brands are gearing up for the holiday season, from Issei’s new limited-edition Dark Chocolate Covered Peppermint Mochi Gummies to the return of Chocolove’s Tree-Shaped Bites.