Marketing
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Featured Marketing Content
Annavana Wants To Get Americans Hooked On Podi
Annavana aims to capture consumers with podi, a nutrient dense, spice-infused powder typical in Indian cuisine.
Marketing: Loopini Founder Trains For Ironman By Eating Pizza For 100 Days; Plus Hot Girl Pickles, GoGo squeeZ
Damiano Messineo, the co-founder of lupini bean frozen pizza brand Loopini, took on the challenge of eating pizza every day for 100 days while training for an Ironman.
Campbell’s Taps Banza for First Gluten-Free Condensed Chicken Noodle Soup
The Campbell’s Company is expanding its reach in the growing gluten-free category through a new partnership with Banza, marking the first time it has launched a gluten-free version of its condensed chicken noodle soup.
Additional Content
Sach Foods Rolls Out Indian Pizza and A2 Paneer
Indian food company Sach Foods showed off its new Indian-inspired frozen pizzas as well as a new paneer SKU that is crafted with A2 milk.
Influencer Kay Dudley Introduces HEYBAR Plant-based Protein Bar
Kay Dudley, one-half of influencer duo Kay & Tay Official, has made her first foray into the packaged food world with the debut of lifestyle and nutrition brand HEYNU.
It’s Skinny Rebrands to It’s That Simple
It’s Skinny has dropped its diet culture nomenclature in favor of a new convenience-forward positioning as it ramps up brick-and-mortar retail expansion.
Vine to Bar Repositions With Gut-Friendly Ambitions
Chocolate bar maker Vine to Bar has repositioned its original products to better promote its gut health-friendly claims, including updated packaging and resulting in a major retail rollout.
B.T.R. Nation, Lil Bucks Launch BFY Takes on Rice Krispies Treats
B.T.R. Nation and Lil Bucks took to Natural Products Expo West to showcase better-for-you takes on the classic Rice Krispies Treats.
Saffron Road Extends With Cross Roads
Globally-inspired frozen food and snack platform Saffron Road is showing off its mastery of taste profiles even further with the launch of Cross Roads.
Korkio Rebrands as Juicybite; Introduces Single-Serve, Fully Cooked Duck Breast
Single-serve, fully-cooked seasoned chicken breast purveyor Korkio has rebranded as Juicybite, a name intended to better appeal to mainstream consumers and communicate the brand’s positioning.
Lorissa’s Organic Snacks Extends Beyond Meat Snacks
Lorissa’s Organic Snacks, the producer of the first top nine allergen-free meat snack and a subsidiary of Jack Link’s parent company Link Snacks, has expanded beyond that fast-growing, crowded category for the first time.
Banza Extends Beyond Gluten-Free With Protein Pasta Launch
Banza has expanded beyond the gluten-free space for the first time in the company’s 12-year history, introducing a new line of Protein Pasta made with wheat flour, semolina flour and its hero chickpea.
‘Less Drama, Fear and Confusion’: A Look At Year One Of Wrangling UPFs
Ultraprocessed foods – and how to avoid them – may be the talk of Anaheim during this year’s Natural Products Expo West.