Marketing

Legacy Brooklyn pizzeria, Di Fara, has expanded its retail footprint by using sampling to build brand recognition outside of the Northeast.

Feel Good Foods is riding a major distribution wave this year, expanding to roughly 25,000 doors nationwide and launching a slate of new breakfast SKUs, further broadening the brand’s reach beyond its appetizer roots.

With new funding and a brand refresh, Rip Van is focused on expanding in grocery retail after establishing a base in club and ecommerce.

Clover Sonoma isn’t trying to chase trends or scale nationally. With a portfolio spanning seven dairy categories, it believes it has a better opportunity to meet the local community with “real dairy” at a moment when food trends are driving consumers back to the cow.

Fourteen years in, Ithaca Hummus is rolling out its first major brand campaign, transitioning to olive oil formulations and refreshing its packaging – all as part of a broader push toward sustained category leadership.

Gaming isn’t yet a core marketing channel for most food and beverage brands, but as time spent in games increasingly rivals time spent on social media, it’s emerging as a powerful growth engine for converting awareness into transactions.

Ripi has raised $2.4 million in a seed funding round led by growth equity firm Cutting Horse. Great Circle Ventures, Paperboy Ventures, SuperAngel.Fund and “a bunch of other angels” also contributed, said founder and CEO Ian Tecklin.

New edible coffee brand Moka Energy is using a proprietary process to turn whole coffee beans into a chocolate-like format.

In this week’s new products roundup, Nestlé takes to the pitch ahead of the FIFA World Cup 2026, Reese’s brings back a fan-favorite limited-edition flavor, and Sargento unveils a better-for-you twist on Lunchables.

Making the margins work on sustainable packaging remains an industry-wide puzzle that’s yet to be pieced together. Mars-owned KIND Snacks now has a months-long experiment behind it to back that up.