New Products: Veggies Made Great Does Frozen Pastries, Smash Kitchen Extends into Pasta Sauce

In this week’s notable new products roundup, Veggies Made Great brings hidden veggies to the frozen pastry aisle, Smash Kitchen makes its first foray into the pasta and pizza sauce category, and Daily Harvest introduces a Host Nation Smoothie Lineup just in time for the FIFA World Cup 2026.

Sauz

Modern pasta sauce purveyor Sauz has unveiled its latest flavor: Basic Basil Marinara, a “bright and herbaceous” tomato sauce. The new offering – which started as an April Fools joke in 2024 – is made with tomatoes, tomato puree, onion, basil, olive oil, garlic, sea salt and black pepper. Sauz Basic Basil Marinara is available at select retailers and on the brand’s website for $24.99 per 2-pack of 25 oz. jars. Learn more by visiting getsauz.com.

Veggies Made Great

Veggies Made Great has entered the frozen pastry category with the debut of Fruit Pockets. Available in two flavors – Strawberry and Apple – the pastries feature a crust crafted with butternut squash as the main ingredient. Each pocket is filled with real fruit and comes with a packet of icing made with cauliflower as the first ingredient. Veggies Made Great Fruit Pockets are currently rolling out nationwide at select Target stores, Hy-Vee, Giant Food, The Giant Company and more with a suggested retail price of $5.99 per 6-count box. More information is available at veggiesmadegreat.com.

Oddball

Oddball has expanded its portfolio of jiggly fruit snacks with a new Strawberry flavor. The new offering is now available in approximately 1,600 Target stores nationwide with a suggested retail price of $4.99 per 4-pack of 2.5 oz. cups. For more information, visit oddball.world.

Smash Kitchen

Smash Kitchen is entering a new category with the launch of its new line of organic Pasta and Pizza Sauces. The collection includes Hot Honey, Classic and Truffle pizza sauces and Classic Marinara, Tomato Basil, Roasted Garlic and Spicy Marinara past sauces. Learn more by visiting smashkitchen.com.

BRIANNAS

BRIANNAS Fine Salad Dressings has expanded its line of 100% Avocado Oil Salad Dressings with six new varieties inspired by its Home Style line: Greek Vinaigrette, Blush Wine Vinaigrette, Honey Mustard Dressing, Italian Vinaigrette, Poppy Seed Dressing and Real French Vinaigrette. All six dressings are free from canola oil, soy and high-fructose corn syrup and are now available at most major retailers. More information is available at briannas.com.

Ajinomoto

Ajinomoto North America has debuted at select Whole Foods Market stores with a new line of frozen ramen meals available in Tonkotsu Pork, Shoyu Chicken and Miso Vegetable varieties. The ramen line was guided by the brand’s “Big Kitchen” philosophy of replicating traditional Japanese culinary techniques at scale, according to a press release. For more information, visit ajinomotofoods.com.

Kodiak

Breakfast and snack product maker Kodiak has dropped two new products: Turkey Sausage Breakfast Sandwiches and Drizzle Mini Granola Bars. The former features turkey sausage, egg and cheddar cheese on a whole-grain English muffin and delivers 20 grams of protein per serving. The latter is available in Brown Sugar Cinnamon and Blueberry Lemon flavors and has 5 grams of protein per bar. Learn more by visiting kodiakcakes.com.

Daily Harvest

Just in time for the FIFA World Cup 2026, Daily Harvest dropped three limited-edition smoothies inspired by the flavors and cultural traditions of the United States, Canada and Mexico. The Host Nation Lineup includes Cherry Pie Protein, Blueberry Maple and Mango Chile, all of which are exclusively available on dailyharvest.com.

Khloud

Khloe Kardashian’s Khloud has introduced a Jalapeno Queso protein popcorn flavor, which delivers 7 grams of protein per serving. The new snack is now available on TikTokShop and at Wegmans. For more information, visit khloudfoods.com.

Ghirardelli

The Ghirardelli Company has launched a line of refrigerated cookie dough, available in Classic Chocolate Chip and Chocolate Chip Brownie flavors and packaged in easy-to-place-and-bake rounds. Both flavors are available at Walmart and Giant Eagle stores nationwide with a suggested retail price of $4.97. Learn more by visiting ghirardelli.com.

Barebells

Barebells has expanded its protein-packed portfolio with the addition of Soft Candy in Sour Cola, Water Melon and Peach Rings varieties. Each single-serve bag has less than one gram of sugar. Barebells Soft Candy is now available exclusively on the brand’s direct-to-consumer website, shop.barebells.com.