Marketing
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Featured Marketing Content
3 Farm Daughters Bets on Unenriched Pasta as Demand for Simple Ingredients Grows
3 Farm Daughters is working to capitalize on the rising interest in simple-ingredient, nutrient-dense foods with a U.S.-made and milled better-for-you, unenriched pasta that meets a range of emerging consumer demands.
![[Exclusive] Elavi Goes National with Whole Foods Market; Launches Exclusive SKU](https://d2azl42aua8mom.cloudfront.net/wp-content/uploads/2026/05/28110626/Elavi-970-150x150.png)
[Exclusive] Elavi Goes National with Whole Foods Market; Launches Exclusive SKU
Elavi is expanding nationwide at Whole Foods Market, less than a year after landing its high-protein, gluten-free, vegan brownies in select regions of the natural retailer.
Target Taps Celebrity Chef For Good & Gather Collab
Target is expanding its Good & Gather store brand with help from celebrity chef Roy Choi and his signature Korean-American flavors.
Additional Content
Lucille Health Takes on Boost and Ensure With a Better-For-You Senior Shake
Inspired by the needs of her grandmother, Jess Haghani has set out to spur a better-for-you wave across the highly-processed senior nutrition aisle.
New Products: Frank’s Red Hot Celebrates National Hot Sauce Day; Kodiak Does Overnight Oats
In this week’s notable new products roundup, Kodiak expands its high-protein breakfast portfolio, Blue Bell Creameries taps into the protein craze with new ice cream pints, and Real Good Foods introduces high-protein flour tortillas.
Blue Bell Ice Cream Teases High-Protein Pints
Blue Bell Ice Cream is tapping into the high-protein craze with the upcoming release of PRO pints, the brand announced on Instagram today.
Ripi Expands To Whole Foods With Exclusive Flavor
Emerging frozen stuffed pasta player Ripi marked its largest retail rollout to date, expanding the brand to Whole Foods Market stores with a new exclusive flavor.
She’s The Sauce Makes Retail Debut at Pop Up Grocer; Unveils Improved Formula
Protein- and fiber-filled condiment brand She’s the Sauce is making its retail debut with Pop Up Grocer as part of a three-month rotation.
Non-UPF Verified Enrollment Opens
Non-UPF Verified today opened up enrollment for CPG food and beverage brands at large. This marks the first time the program has been made widely available.
After a Century in Processing, Adams Group Pushes Marianne’s Into the Spotlight
Sibling duo Meg and Wayne Adams are working to usher in a new era for their family-owned food processing business with Marianne’s, a retail avocado oil and beef tallow brand launched under the leadership of their father decades ago.
How TikTok Became a Product Incubation Platform
As TikTok has sought to style itself as a one-stop shop for branded content creation, the social media giant is now looking to forge even tighter relationships with CPG brands; becoming not just a marketing tool, but an entire product innovation platform.
BUFFS Is Betting on Grass-fed Beef Puffs to Reimagine Meat Snacks
Meat snacks have long been dominated by strips, sticks and jerky, but for beef puff snack BUFFS, that’s even more reason to innovate.
New Products: Collabs from Club Crackers and Like Air, Jumex Does Candy
In this week’s notable new products roundup, puffcorn brand LikeAir teams up with coffee company Copper Cow Coffee, KIND introduces Protein Max Granola and Jumex ventures into the candy aisle.