Marketing
Draw inspiration for your next natural food marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest natural food products and trends hitting the market. In a competitive marketplace, natural food companies are standing out with their marketing and innovation strategies.
Submit New Products
If you’ve recently launched a new product or have news related to marketing and branding, submit your news to our team.
Read Food Company News
Comb through company updates and press releases from food companies on our Food Wire feed.
Featured Marketing Content
Mini Bars With A Mission: Procure Impact Links Emerging Brands To Hotel Channel
Procure Impact is working to solve the pain points of the hospitality channel, serving as a marketplace and platform for mission driven emerging brands to reach all of the major hotel management companies.
From Freezer Aisle to First Pitch: Protein Pints Joins Padres
The high-protein ice cream brand is partnering with the San Diego Padres to sell its top four flavors at concession locations inside Petco Park.
Inside Folkland Foods’ Journey From Organic Potato Fields to the Frozen Aisle
Folkland Foods started with a simple question: Can a multigenerational family farm turn its organic potatoes into a mainstream frozen product? The answer thus far is a resounding yes.
Additional Content
Banza Marks 11 Years With New Hires, New Products and a Stronghold in the Mainstream Pasta Aisle
When Banza hit the market in 2014, it set out to bring the humble chickpea to the masses with its novel, better-for-you pasta. Fast forward 11 years, and the brand has established a strong foothold in the mainstream market as the number 5 brand in the U.S. (according to the company), expanded its team with… Read more »
CPG Week Podcast: High Hopes For Hemp Beverages. Plus, TreeHouse Foods’ Lofty Exit
This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard chat about the acquisition of TreeHouse Foods, the regulatory outlook for hemp beverages, a new verification standard for non-ultraprocessed foods, and Lucky Energy’s latest funding round.
What The New Non-UPF Verified Standard Means for Brands
The Food Integrity Collective (FIC) officially released its version one standard for the new Non-UPF Verified program today, allowing the industry to understand what guardrails may steer the future of the food system and how brands can comply.
How Iconic Candy Is Reviving and Modernizing Nostalgic Confections
Iconic Candy is seeking to make retro candy brands like Creme Savers, Bubble Jug and Regal Crown accessible to adults who remember them from childhood, as well as a new generation of consumers.
New Products: Oishii Ventures into Pantry Staples, Oui’d Chef Debuts With THC-Infused Drizzling Oils
In this week’s notable new products roundup, Oishii ventures beyond the produce set, Lentiful and Kevin’s Natural Foods gear up for Thanksgiving, and Oui’d Chef infuses drizzling oils with THC.
TikTok and Tariffs Stoke Supply Chain Tension
Between TikTok’s influence, tariff impacts and the MAHA movement, innovating across the CPG landscape is more complex than ever. We spoke with a range of stakeholders during SupplySide Global to see how they are navigating ever-changing demands and constraints.
‘Non-UPF Verified’ Standard Aims to Rebuild Trust in Processed Foods
The Food Integrity Collective (FIC) unveiled the first iteration of its Non-UPF Verified standards during an exclusive webinar this week. Here’s a look at the standards for certification.
Marketing: Khloud Pops Up In Blank Street Cafes
Khloud Protein Popcorn is teaming up with Blank Street Coffee to offer a limited-edition Vanilla Bean Khloud Matcha beverage at selection cafes; Graeter’s gets a glow-up; Real Good Foods unveils refreshed identity; and Kraft Mac & Cheese meets ‘American Pie.’
Laoban Tests New Growth Recipe With Bachan’s Collaboration
Asian frozen food brand Laoban teamed up with Japanese BBQ sauce slinger Bachan’s for its first-ever collaborative product launch, a limited-edition iteration of its newly-launched Taiwanese Popcorn Chicken.
SupplySide Spotlights Protein Stacking, Creatine Revival and Clean Label Innovation
High-protein formulations remain in high demand. SupplySide Global brought an emphasis on how ingredients can support “protein maxing” and wellness goals with systems of inputs designed around metabolic and muscle health.