Marketing

Innovation firm Foodberry announced a strategic partnership with snackable cheese and kid pouch expert Bel Group this week, parent to brands like Laughing Cow and GoGo SqueeZ.

Magic Spoon is again expanding beyond the cereal bowl, launching a new line of Protein Pastries at Target.

On the back of rising consumer demand for probiotic foods and expanded distribution partnerships with mainstream retailers, Lifeway Foods is projecting record growth for fiscal 2025.

At Winter FancyFaire, protein brands gave insight into how they are expanding their addressable consumer base in the bar category.

After battling record-high cocoa prices and the sudden closure of its largest customer, indulgent candy bar brand Gigantic has relaunched with a new look and format as it aims to redefine its position in the confectionery category.

Investor, food blogger and cookbook writer Rachel Mansfield is now adding snack brand founder to her list of titles with the launch of clean-label snack brand cadootz!

Plant-based meat maker Impossible Foods is partnering with high-protein, low-carb food tech company EQUII in a strategic partnership will expand the company’s innovation portfolio.

Seafood brand Scott & Jon’s debuts new visual identity and website, GoNanas and Sun-Bird unveil refreshed package designs, and Bronco sets a bounty for Jimmy Dean.

Lexington Bakes is rolling out a slightly smaller pack size (1.65 oz. versus 2 oz.) which has enabled the company to lower its price point, pursue a national retail strategy, and save on costs without “heavily” sacrificing margin points.

In this week’s notable new products roundup, Barebells takes inspiration from a lunchbox staple for its newest protein bar flavor, Ritz taps into the sweet-and-salty trend, and ActivatedYou unveils a mushroom-infused instant coffee.