Marketing

Consumer interests have cycled through low-carb, high-protein and fiber-filled products during the nearly six years pantry staple brand Kaizen has been on the market. It has aligned itself with each new demand while its recipes remained the same.

After building Keto Pint into a staple of the better-for-you freezer set for older, ketogenic and diabetic consumers, brothers Chris and Anthony Spencer have debuted a second act aimed at a different audience.

In this week’s new products roundup, Mavericks makes its first foray into the sandwich cookie category, Chobani expands its Flips yogurt line with a campfire treat-inspired flavor and Perfect Bar taps into two major trends. WA-CHAA! Peanut snack maker WA-CHAA! has expanded its lineup with two new flavors: Sichuan Barbecue and Salt & Sichuan Peppercorn…. Read more »

This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard discuss Danone’s acquisition of Huel, fresh funding for frozen dumpling maker Laoban, a potential merger in the condiment set, and the high cost of eating according to the new food pyramid.

The high-protein ice cream brand is partnering with the San Diego Padres to sell its top four flavors at concession locations inside Petco Park.

Once Again is leaning into the protein craze in its own way. This month, the nut butter brand debuted a new Peanut Protein Powder made with a “first-to-market, proprietary peanut flour.”

Folkland Foods started with a simple question: Can a multigenerational family farm turn its organic potatoes into a mainstream frozen product? The answer thus far is a resounding yes.

Vilore Foods-owned Tia Lupita is betting big on sauces as the next frontier of Mexican-inspired flavor. The brand debuted two new product lines at Expo West 2026: Mexican Barbecue Sauces and Creamy Hot Sauces.

Husband-and-wife team Toby and Melanie Maloney are starting over at 77 and 71 years of age, respectively, after long careers as executives led them to a much sweeter gig.

In this week’s new products roundup, Bolthouse Fresh Foods seeks to drive incremental growth in the ready-to-cook vegetable category, Mrs. T’s Pierogies introduces a bite-sized format, and TofuGo seeks to challenge conventional protein bars with a shelf-stable tofu snack.