Marketing
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Featured Marketing Content
Mini Bars With A Mission: Procure Impact Links Emerging Brands To Hotel Channel
Procure Impact is working to solve the pain points of the hospitality channel, serving as a marketplace and platform for mission driven emerging brands to reach all of the major hotel management companies.
From Freezer Aisle to First Pitch: Protein Pints Joins Padres
The high-protein ice cream brand is partnering with the San Diego Padres to sell its top four flavors at concession locations inside Petco Park.
Inside Folkland Foods’ Journey From Organic Potato Fields to the Frozen Aisle
Folkland Foods started with a simple question: Can a multigenerational family farm turn its organic potatoes into a mainstream frozen product? The answer thus far is a resounding yes.
Additional Content
Novak Djokovic Backs Corn-Free Popcorn Cob In $5M Seed Round
Popped sorghum brand Cob has closed a $5 million seed round led by tennis legend Novak Djokovic, as it positions itself as a healthier alternative to popcorn.
New Products: Doughlicious Does Cookie Skillets, Kooshy Introduces Stuffing Mix
In this week’s notable new products roundup, Doughlicious adds a new format to its portfolio of cookie dough products, Carmine’s Italian Restaurant celebrates its 35th anniversary with jarred sauce, and Kooshy gears up for the holiday season with stuffing mix.
BelliWelli Enters Fiber Gummy Game With Walmart Exclusive
Gut-friendly nutrition brand BelliWelli is diving into one of the hottest supplement formats via a new Walmart exclusive, launching today.
From MrBeast to Biltong: Meat Snacks Flex New Muscles at NACS
Legacy meat snack brands showcased simple formulations, grass-fed beef options and premium-positioned products at NACS last week.
New Products: Quest Does Donuts, Diaspora Co. Teams Up with Padma Lakshmi
In this week’s new products gallery, Quest expands its Bake Shop line with donuts, Diaspora Co. teams up with a beloved cookbook author and television host, and Pasta Garofalo taps into the protein pasta craze.
Marketing: Trü Frü Collabs With WNBA Star Paige Bueckers
Whole fruit snacking brand Trü Frü has teamed up with WNBA star Paige Bueckers after her social media posts sharing her love for the brand captured more than 30 million views.
Ex-Topo Chico Exec Bets on Cactus Chips With Casa Arte Sano
Gerardo Galvan has spent nearly his entire career in beverage. Since departing Topo Chico, he has set his sights on the snack set, marking the start of his entrepreneurial journey with Casa Arte Sano.
Seventy Percent Of Shoppers Try to Avoid UPFs, But Don’t Trust Brands to Help
The large majority of consumers believe food companies rely on ultraprocessing methods to produce food and pad profit margins, but they place little trust in these entities to share accurate information about what they are selling.
Global Flavors and ‘Female Rage’ Fuel Union Kitchen Event
Global flavors, heritage-inspired foods and “Female Rage” fueled Union Kitchen’s Meet the Makers event this past Sunday, drawing in nearly 100 vendors to sample.
Inside Karma Sauce’s Fiery Rise from Space Lab to Hot Ones Fame
There’s likely only one entrepreneur out there that can claim their work has aided both astronomical discoveries and celebrity tea spilling.