Marketing
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Featured Marketing Content
Annavana Wants To Get Americans Hooked On Podi
Annavana aims to capture consumers with podi, a nutrient dense, spice-infused powder typical in Indian cuisine.
Marketing: Loopini Founder Trains For Ironman By Eating Pizza For 100 Days; Plus Hot Girl Pickles, GoGo squeeZ
Damiano Messineo, the co-founder of lupini bean frozen pizza brand Loopini, took on the challenge of eating pizza every day for 100 days while training for an Ironman.
Campbell’s Taps Banza for First Gluten-Free Condensed Chicken Noodle Soup
The Campbell’s Company is expanding its reach in the growing gluten-free category through a new partnership with Banza, marking the first time it has launched a gluten-free version of its condensed chicken noodle soup.
Additional Content
Tia Lupita Enters BBQ and Creamy Condiment Sets with a ‘Mexican Flavor Lens’
Armed with greater distribution capabilities from new parent company Vilore Foods, Tia Lupita is pushing further into the condiment aisle with four new SKUs.
Forager Project Bets Bigger On Greek-Style Line As Velocities Rise
Plant-based dairy brand Forager Project has expanded its high-protein Greek-style yogurt line with new sizes and flavors nearly a year after first debuting the format.
TRUFF’s Label Refresh Marks Next Phase of Retail Push
TRUFF is reimagining the packaging that fueled its early direct-to-consumer buzz as it pushes further into brick-and-mortar retail, unveiling today a new label focused on flavor differentiation and accessibility.
New Products: Jack Link’s Introduces Carnivore Bites, MìLà Unveils ‘Biggest Product Expansion Yet’
In this week’s new products roundup, Jack Link’s introduces a bite-sized, protein-packed snack, Primal Kitchen launches its first-ever dairy-based offerings, and MìLà announces its “biggest product expansion yet.”
How Cold Chain Operators Are Turning a Market Shake-Up into Opportunity with The Fit Bagel
The operators behind Cold Chain 3PL are expanding into branded consumer goods with a standalone company, The Fit Bagel, betting they can turn a market gap created by BetterBrand’s abrupt shutdown into a disciplined opportunity built on operational rigor.
Why CPG Founders Write Cookbooks
What happens when a CPG founder authors a cookbook? And what is the return on investment for the business?
CPG Week Podcast: A Corporate Curveball And Combat-Ready Protein Bars
This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery discuss the latest development in Kraft Heinz’s breakup plans, new funding and partnership for Patrick Mahomes-backed Throne Sport Coffee, a protein bar developed for mixed martial arts athletes, and what’s next for Lance Collins’ Accelerator Active Energy.
TRUFF Debuts Its First Mild Hot Sauce
Truffle-enhanced condiment brand TRUFF is broadening its reach with non-heat-seeking consumers by introducing its first ever Mild Hot Sauce.
New Products: Coconut Cult Teams Up with MALK, Bitchin’ Sauce Goes Beyond Dips
In this week’s new products roundup, Purely Elizabeth enters the world of ingestible beauty, Coconut Cult joins forces with MALK and Bitchin’ Sauce ventures beyond the refrigerated aisle.
Marketing: Khloud Teams Up With Hot Girl Pickles For Galentine’s Day
Khloé Kardashian’s better-for-you snack brand Khloud is tapping into the dill pickle flavor craze with its latest addition; Factor and Perfect Snacks tap Olympic athletes.