Marketing
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Featured Marketing Content
Beyond Meat Launches ‘Phytosphere’ Platform With Protein Powders and Savory Bars
Beyond Meat is launching a new “plant-powered” portfolio known as Phytosphere, marking the occasion by entering new categories including protein powders and savory protein bars.
Doich Unveils Protein Innovation As It Aims to Be ‘The LesserEvil of Confection’
Doich is gearing up to launch a line of Protein Cups in October, marking its first step beyond its flagship snacking dough. The new confection, which is free from seed oils and artificial sweeteners, will debut direct-to-consumer in 8-packs.
FUNDAY Natural Sweets Built Big Down Under. Now It’s Taking on the U.S.
Building a $100 million candy brand in a country of roughly 27 million people forced FUNDAY Natural Sweets to think beyond the better-for-you niche. Now, the Australian brand is seeking to translate that mass-market appeal to the U.S.
Additional Content
CPG Week Podcast: The People v. David, A Protein Soda Boom and George Clooney’s Near Beer
This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery discuss a class action lawsuit against David Protein, Bloom’s entry into the crowded protein soda set, Bachan’s post-acquisition plans, and George Clooney’s near beer brand.
How Chomps Is Creating New Opportunities With Chicken
Chomps explains why its expansion into chicken sticks opens up new opportunities for the brand to grow in families’ pantries.
Little Spoon Enters Infant Formula Market
Little Spoon is taking another significant step in its mission to expand access to high-quality baby and toddler nutrition by opening the brand up to an entirely new consumer base: infants.
Mission MightyMe Expands Allergy Prevention Platform with Target-exclusive Toddler Trail Mixes
Children’s nutrition brand Mission MightyMe is leaning further into its science-based approach to allergen prevention with the debut of Nutty Trail Mixes, marking the brand’s first expansion beyond its flagship puffs.
Why Bachan’s Sold to Marzetti – and What Comes Next for the Japanese BBQ Brand
After six and a half years building distribution and refining its product lineup, Japanese barbecue sauce brand Bachan’s was ready to find a strategic partner that could help it go “further faster,” said founder and CEO Justin Gill.
Sourdough Surges Beyond Bread Set
Gut-healthy “real food” is driving consumer demand. It’s no wonder sourdough is showing up in all areas of the store and fueling innovation beyond the bread aisle.
Once Upon a Farm Bets on Baby Food Coolers, Protein to Power Post-IPO Growth
Hot on the heels of its IPO last month, celebrity-backed baby and kids nutrition brand Once Upon a Farm is seeking scaled, profitable growth with refrigerated coolers and protein-forward product innovation.
Legacy Chocolate Maker Ritter Sport Extends Into Plant-based
Over a century old, German chocolatier Ritter Sport has made its first-ever extension into plant-based chocolate.
New Products: Protein Pints Bulks Up Flavor Assortment, Nate’s Honey Does Nut Butter
In this week’s notable new products roundup, protein-packed ice cream maker Protein Pints bulks up its flavor assortment, Nate’s Honey introduces honey-infused peanut butters and fruit spreads, and Dot’s Pretzels debuts its first snack mix. Day Out Protein ball maker Day Out Snacks has unveiled its newest limited-edition flavor: Peanut Butter Crunch. The new variety… Read more »
Retail-exclusive Guava Passion Dole Whip Leads Dole’s Tropical Flavor Push
Hot on the heels of its inaugural trend report, Dole Packaged Foods is pushing further into tropical flavors with a collection of new retail offerings designed to meet growing demand for a “sensory getaway.”