Marketing
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Featured Marketing Content
Annavana Wants To Get Americans Hooked On Podi
Annavana aims to capture consumers with podi, a nutrient dense, spice-infused powder typical in Indian cuisine.
Marketing: Loopini Founder Trains For Ironman By Eating Pizza For 100 Days; Plus Hot Girl Pickles, GoGo squeeZ
Damiano Messineo, the co-founder of lupini bean frozen pizza brand Loopini, took on the challenge of eating pizza every day for 100 days while training for an Ironman.
Campbell’s Taps Banza for First Gluten-Free Condensed Chicken Noodle Soup
The Campbell’s Company is expanding its reach in the growing gluten-free category through a new partnership with Banza, marking the first time it has launched a gluten-free version of its condensed chicken noodle soup.
Additional Content
Lundberg Farms Brings Regenerative Rice to Dessert-Inspired Snacking
Regenerative rice brand Lundberg Farms has expanded into crunchy snackable sweets with new dessert-inspired line Sweet Cakes.
Lucky Broadens Energy Platform With Gummies
Lucky Energy is launching gummies as it platforms the brand into new use occasions, formats and value propositions.
Lucille Health Takes on Boost and Ensure With a Better-For-You Senior Shake
Inspired by the needs of her grandmother, Jess Haghani has set out to spur a better-for-you wave across the highly-processed senior nutrition aisle.
New Products: Frank’s Red Hot Celebrates National Hot Sauce Day; Kodiak Does Overnight Oats
In this week’s notable new products roundup, Kodiak expands its high-protein breakfast portfolio, Blue Bell Creameries taps into the protein craze with new ice cream pints, and Real Good Foods introduces high-protein flour tortillas.
Blue Bell Ice Cream Teases High-Protein Pints
Blue Bell Ice Cream is tapping into the high-protein craze with the upcoming release of PRO pints, the brand announced on Instagram today.
Ripi Expands To Whole Foods With Exclusive Flavor
Emerging frozen stuffed pasta player Ripi marked its largest retail rollout to date, expanding the brand to Whole Foods Market stores with a new exclusive flavor.
She’s The Sauce Makes Retail Debut at Pop Up Grocer; Unveils Improved Formula
Protein- and fiber-filled condiment brand She’s the Sauce is making its retail debut with Pop Up Grocer as part of a three-month rotation.
Non-UPF Verified Enrollment Opens
Non-UPF Verified today opened up enrollment for CPG food and beverage brands at large. This marks the first time the program has been made widely available.
After a Century in Processing, Adams Group Pushes Marianne’s Into the Spotlight
Sibling duo Meg and Wayne Adams are working to usher in a new era for their family-owned food processing business with Marianne’s, a retail avocado oil and beef tallow brand launched under the leadership of their father decades ago.
How TikTok Became a Product Incubation Platform
As TikTok has sought to style itself as a one-stop shop for branded content creation, the social media giant is now looking to forge even tighter relationships with CPG brands; becoming not just a marketing tool, but an entire product innovation platform.