Marketing
Draw inspiration for your next natural food marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest natural food products and trends hitting the market. In a competitive marketplace, natural food companies are standing out with their marketing and innovation strategies.
Submit New Products
If you’ve recently launched a new product or have news related to marketing and branding, submit your news to our team.
Read Food Company News
Comb through company updates and press releases from food companies on our Food Wire feed.
Featured Marketing Content
3 Farm Daughters Bets on Unenriched Pasta as Demand for Simple Ingredients Grows
3 Farm Daughters is working to capitalize on the rising interest in simple-ingredient, nutrient-dense foods with a U.S.-made and milled better-for-you, unenriched pasta that meets a range of emerging consumer demands.
[Exclusive] Elavi Goes National with Whole Foods Market; Launches Exclusive SKU
Elavi is expanding nationwide at Whole Foods Market, less than a year after landing its high-protein, gluten-free, vegan brownies in select regions of the natural retailer.
Target Taps Celebrity Chef For Good & Gather Collab
Target is expanding its Good & Gather store brand with help from celebrity chef Roy Choi and his signature Korean-American flavors.
Additional Content
New Products: Byte’m Brownie Bites’ New Look, Milk Bar’s Collab with Skippy Peanut Butter
In this week’s notable new products roundup, Byte’m Brownies Bites unveils a fresh new look, Milk Bar teams up with Skippy peanut butter to reveal a secret, and Clio and Wildwood release seasonal offerings just in time for the holidays.
CPG Week Podcast: Leadership Changes at Coke and Kraft Heinz. Plus, Thrive Market Goes Dry
This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard discuss leadership changes at Coca-Cola and Kraft Heinz, Thrive Market’s decision to drop alcohol, and what the apparent closure of Believer Meats means for the future of cultured protein.
‘Visibility Plus Credibility’: Khloé Kardashian on Building a Celebrity Brand That Actually Sells
At Nosh Live 2025, Khloud Foods CEO Jeff Rubenstein joined founder Khloé Kardashian to discuss the upsides and pitfalls of celebrity-led brands, the rationale behind protein-forward popcorn for GLP-1 users, and early signals of a sizable innovation roadmap.
Smood Sweets’ Long Game: Whole Fruit, Permissible Indulgence and a National Launch with Target
After making its retail debut in 300 Target stores last month, Candy Date brand Smood Sweets is set to go national with the mass retail chain in March, bringing the brand to all 1,900 locations.
Truly Indian’s Clean Label Push Meets Tariff Pressure
Truly Indian is working to find its footing as a provider of better-for-you Indian meals and appetizers. But the emerging business has found itself in the middle of an unexpected battle: the impact of tariffs.
How Luke’s Lobster Has Built An Omnichannel Business Along Core Values
At Nosh Live Winter 2025, Luke’s Lobster CEO Luke Holden discussed how his vertically integrated company has adapted to various challenges.
Founders Reveal the Risks Behind Breakout Growth at Nosh Live 2025
During a panel discussion at Nosh Live earlier this month, Hailey Swartz of Actual Veggies, Laurel Orley of Daily Crunch, and Eugene Kang of Archer explored how breakout brands identify inflection points, take calculated risks and scale with purpose.
New Products: Khloud’s Cinnamon Roll Protein Popcorn, Ben & Jerry’s Does Bars and Oreo Goes Zero Sugar
In this week’s notable new products roundup, Khloud Protein Popcorn seeks to reimagine a cozy classic treat, GHOST expands its protein cereal lineup in collaboration with General Mills and Oreo taps into the zero sugar craze.
New Products: Pistakio Unveils Panettone for the Holidays, Whoa Dough Does Snack Packs
In this week’s notable new products roundup, Pistachio and My/Mochi gear up for the holidays with seasonal offerings and SNAX-Sational Brands teams with Chiquita to launch its first product outside of popcorn.
Backed By Industry Vets, Smood Sweets Bets on Candy Dates As the Next Scalable Confectionery Platform
After debuting at the Sweets & Snacks Expo roughly six months ago, Smood Sweets is bringing its candy dates to Target stores nationwide this month, aiming to reimagine nostalgic candy for the masses.

![[Exclusive] Elavi Goes National with Whole Foods Market; Launches Exclusive SKU](https://d2azl42aua8mom.cloudfront.net/wp-content/uploads/2026/05/28110626/Elavi-970-150x150.png)






