Marketing

Collagen was seen in multiple food concepts at Expo West this year, demonstrating it was still in demand as a functional ingredient.

As consumers continue to demand nutrient-dense offerings and Americans increasingly take up use of GLP-1 drugs, broad-scale innovation tides across meals and snacks seem to be heading in a singular direction.

Nestlé USA is entering the booming at-home condiment set with the upcoming release of Minor’s Kitchen sauces, marking its first stateside brand launch in two years, according to Food Dive.

Once confined to sports nutrition powders and gummies, creatine is pushing its way into the mainstream in new formats, as a growing number of health-conscious consumers recognize the functional ingredient’s benefits for everyday health.

Indian food company Sach Foods showed off its new Indian-inspired frozen pizzas as well as a new paneer SKU that is crafted with A2 milk.

Kay Dudley, one-half of influencer duo Kay & Tay Official, has made her first foray into the packaged food world with the debut of lifestyle and nutrition brand HEYNU.

It’s Skinny has dropped its diet culture nomenclature in favor of a new convenience-forward positioning as it ramps up brick-and-mortar retail expansion.

Chocolate bar maker Vine to Bar has repositioned its original products to better promote its gut health-friendly claims, including updated packaging and resulting in a major retail rollout.

B.T.R. Nation and Lil Bucks took to Natural Products Expo West to showcase better-for-you takes on the classic Rice Krispies Treats.

Globally-inspired frozen food and snack platform Saffron Road is showing off its mastery of taste profiles even further with the launch of Cross Roads.