Marketing
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Featured Marketing Content
Annavana Wants To Get Americans Hooked On Podi
Annavana aims to capture consumers with podi, a nutrient dense, spice-infused powder typical in Indian cuisine.
Marketing: Loopini Founder Trains For Ironman By Eating Pizza For 100 Days; Plus Hot Girl Pickles, GoGo squeeZ
Damiano Messineo, the co-founder of lupini bean frozen pizza brand Loopini, took on the challenge of eating pizza every day for 100 days while training for an Ironman.
Campbell’s Taps Banza for First Gluten-Free Condensed Chicken Noodle Soup
The Campbell’s Company is expanding its reach in the growing gluten-free category through a new partnership with Banza, marking the first time it has launched a gluten-free version of its condensed chicken noodle soup.
Additional Content
BUFFS Is Betting on Grass-fed Beef Puffs to Reimagine Meat Snacks
Meat snacks have long been dominated by strips, sticks and jerky, but for beef puff snack BUFFS, that’s even more reason to innovate.
New Products: Collabs from Club Crackers and Like Air, Jumex Does Candy
In this week’s notable new products roundup, puffcorn brand LikeAir teams up with coffee company Copper Cow Coffee, KIND introduces Protein Max Granola and Jumex ventures into the candy aisle.
The Fruit Snack Category Is About To Get Its Protein Moment
Innovation firm Foodberry announced a strategic partnership with snackable cheese and kid pouch expert Bel Group this week, parent to brands like Laughing Cow and GoGo SqueeZ.
Magic Spoon Debuts Protein Pastries at Target
Magic Spoon is again expanding beyond the cereal bowl, launching a new line of Protein Pastries at Target.
Lifeway To Launch Kefir Butter, Eyes Record Sales on GLP-1 Tailwinds
On the back of rising consumer demand for probiotic foods and expanded distribution partnerships with mainstream retailers, Lifeway Foods is projecting record growth for fiscal 2025.
Field Trip Snacks Launches Bar Brand; Perfect Bar Going Nut-Free
At Winter FancyFaire, protein brands gave insight into how they are expanding their addressable consumer base in the bar category.
Gigantic Charts Its Next Chapter with Updated Format, Branding
After battling record-high cocoa prices and the sudden closure of its largest customer, indulgent candy bar brand Gigantic has relaunched with a new look and format as it aims to redefine its position in the confectionery category.
Rachel Mansfield Launches Kids Snack Brand
Investor, food blogger and cookbook writer Rachel Mansfield is now adding snack brand founder to her list of titles with the launch of clean-label snack brand cadootz!
Impossible Foods, EQUII Partner Up
Plant-based meat maker Impossible Foods is partnering with high-protein, low-carb food tech company EQUII in a strategic partnership will expand the company’s innovation portfolio.
Marketing: Scott & Jon’s Rolls Out Brand Refresh
Seafood brand Scott & Jon’s debuts new visual identity and website, GoNanas and Sun-Bird unveil refreshed package designs, and Bronco sets a bounty for Jimmy Dean.