Marketing
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Featured Marketing Content
3 Farm Daughters Bets on Unenriched Pasta as Demand for Simple Ingredients Grows
3 Farm Daughters is working to capitalize on the rising interest in simple-ingredient, nutrient-dense foods with a U.S.-made and milled better-for-you, unenriched pasta that meets a range of emerging consumer demands.
![[Exclusive] Elavi Goes National with Whole Foods Market; Launches Exclusive SKU](https://d2azl42aua8mom.cloudfront.net/wp-content/uploads/2026/05/28110626/Elavi-970-150x150.png)
[Exclusive] Elavi Goes National with Whole Foods Market; Launches Exclusive SKU
Elavi is expanding nationwide at Whole Foods Market, less than a year after landing its high-protein, gluten-free, vegan brownies in select regions of the natural retailer.
Target Taps Celebrity Chef For Good & Gather Collab
Target is expanding its Good & Gather store brand with help from celebrity chef Roy Choi and his signature Korean-American flavors.
Additional Content
What The New Non-UPF Verified Standard Means for Brands
The Food Integrity Collective (FIC) officially released its version one standard for the new Non-UPF Verified program today, allowing the industry to understand what guardrails may steer the future of the food system and how brands can comply.
How Iconic Candy Is Reviving and Modernizing Nostalgic Confections
Iconic Candy is seeking to make retro candy brands like Creme Savers, Bubble Jug and Regal Crown accessible to adults who remember them from childhood, as well as a new generation of consumers.
New Products: Oishii Ventures into Pantry Staples, Oui’d Chef Debuts With THC-Infused Drizzling Oils
In this week’s notable new products roundup, Oishii ventures beyond the produce set, Lentiful and Kevin’s Natural Foods gear up for Thanksgiving, and Oui’d Chef infuses drizzling oils with THC.
TikTok and Tariffs Stoke Supply Chain Tension
Between TikTok’s influence, tariff impacts and the MAHA movement, innovating across the CPG landscape is more complex than ever. We spoke with a range of stakeholders during SupplySide Global to see how they are navigating ever-changing demands and constraints.
‘Non-UPF Verified’ Standard Aims to Rebuild Trust in Processed Foods
The Food Integrity Collective (FIC) unveiled the first iteration of its Non-UPF Verified standards during an exclusive webinar this week. Here’s a look at the standards for certification.
Marketing: Khloud Pops Up In Blank Street Cafes
Khloud Protein Popcorn is teaming up with Blank Street Coffee to offer a limited-edition Vanilla Bean Khloud Matcha beverage at selection cafes; Graeter’s gets a glow-up; Real Good Foods unveils refreshed identity; and Kraft Mac & Cheese meets ‘American Pie.’
Laoban Tests New Growth Recipe With Bachan’s Collaboration
Asian frozen food brand Laoban teamed up with Japanese BBQ sauce slinger Bachan’s for its first-ever collaborative product launch, a limited-edition iteration of its newly-launched Taiwanese Popcorn Chicken.
SupplySide Spotlights Protein Stacking, Creatine Revival and Clean Label Innovation
High-protein formulations remain in high demand. SupplySide Global brought an emphasis on how ingredients can support “protein maxing” and wellness goals with systems of inputs designed around metabolic and muscle health.
Novak Djokovic Backs Corn-Free Popcorn Cob In $5M Seed Round
Popped sorghum brand Cob has closed a $5 million seed round led by tennis legend Novak Djokovic, as it positions itself as a healthier alternative to popcorn.
New Products: Doughlicious Does Cookie Skillets, Kooshy Introduces Stuffing Mix
In this week’s notable new products roundup, Doughlicious adds a new format to its portfolio of cookie dough products, Carmine’s Italian Restaurant celebrates its 35th anniversary with jarred sauce, and Kooshy gears up for the holiday season with stuffing mix.