Marketing
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Featured Marketing Content
Mini Bars With A Mission: Procure Impact Links Emerging Brands To Hotel Channel
Procure Impact is working to solve the pain points of the hospitality channel, serving as a marketplace and platform for mission driven emerging brands to reach all of the major hotel management companies.
From Freezer Aisle to First Pitch: Protein Pints Joins Padres
The high-protein ice cream brand is partnering with the San Diego Padres to sell its top four flavors at concession locations inside Petco Park.
Inside Folkland Foods’ Journey From Organic Potato Fields to the Frozen Aisle
Folkland Foods started with a simple question: Can a multigenerational family farm turn its organic potatoes into a mainstream frozen product? The answer thus far is a resounding yes.
Additional Content
Factor Overhauls Menu With Protein, GLP-1 Focus
Factor claims it has executed its largest menu overhaul as it works to elevate “science-backed nutrition” via more than 100 new weekly offerings designed to appeal to a variety of consumer demands.
The Racers, Not the Race: How Brands Win With Run Clubs
Run clubs have increasingly become a prime opportunity to connect with consumers and gather valuable data to build deeper retail footprints.
New Products: Kevin’s Founders Unveil Next Act, Long Weekend Readies for Soup Season
In this week’s new products roundup, the duo behind Kevin’s Natural Foods ventures into the snack segment, Long Weekend gears up for chilly weather with a line of instant soups, and Tony’s Chocolonely pays homage to pralines with its latest flavor.
Marketing: Bachan’s Unveils Bold New Look; Archer Rolls Out First National Campaign
Japanese barbecue sauce brand Bachan’s has unveiled a refreshed visual identity and packaging design centered around its octopus mascot, Octo.
Campbell’s To Execute ‘Surgical’ Pricing As Tariffs Loom, Snacks Slump
The Campbell’s Company expressed optimism in its portfolio after a 1% net sales increase in Q4 2025 and detailing growth opportunities behind its two core segments despite looming steel tariffs, import taxes and changing consumer behaviors.
Is Soy Sauce the Next Olive Oil? Heydoh Launch Signals Premium Shift
Soy sauce is the latest target amid a center store revival. This month, Heydoh launched a 2-SKU line of single-origin, artisan soy sauces that bring an authentic, Taiwanese iteration of the popular Asian condiment to the U.S. market.
From Midwest Secret To Inc. 5000: How Toom Is Making Garlic Dip A Staple
Minnesota-based Lebanese garlic dip brand Toom has patiently worked to keep a low profile as it tinkered with its marketing and formulation, but is now expanding its retail presence.
Beyond Lactation: Mamala Seeks to Expand Postpartum Nutrition Into Snacks
Mamala Organics debuted this past week with a 2-SKU line of pouched Support Snacks made with whole foods and a focus on providing essential nutrients for women during the postpartum period.
Commodity Crop To CPG Convert: How Fruitist Is Building A Berry Snack Brand
Agriculture outfit Fruitist is working to build what it believes could be the next big thing in fresh snacking with a focus on one single input: Jumbo blueberries.
50 Years in the Baking: Killer Brownie Plots National Breakthrough Backed by IFG
Last year, Killer Brownie sold a majority stake to Irresistible Food Group (IFG). Now, supported by IFG’s sales team, the brand is making a dash for national prominence.