Marketing

This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard discuss Kim Kardashian’s new energy beverage venture, Hippeas’ once-in-a-decade brand refresh, a class action complaint against functional iced tea brand Halfday Tonics, and new funding and distribution gains for Seth Goldman’s Just Ice Tea.

With a new, limited-edition collection of “Flavor Swap” snacks debuting first on TikTok Shop, PepsiCo is testing whether content creator-led hype can serve as a viable go-to-market strategy.

Hippeas unveiled the most dramatic packaging redesign, which communicates the brand’s attributes to consumers more efficiently.

Mason Dixie Foods announced today it is expanding its frozen portfolio with two new SKUs that underscore its mission to prove “clean label and comfort food aren’t in conflict,” according to founder and CEO Ayeshah Abuelhiga.

Armed with greater distribution capabilities from new parent company Vilore Foods, Tia Lupita is pushing further into the condiment aisle with four new SKUs.

Plant-based dairy brand Forager Project has expanded its high-protein Greek-style yogurt line with new sizes and flavors nearly a year after first debuting the format.

TRUFF is reimagining the packaging that fueled its early direct-to-consumer buzz as it pushes further into brick-and-mortar retail, unveiling today a new label focused on flavor differentiation and accessibility.

In this week’s new products roundup, Jack Link’s introduces a bite-sized, protein-packed snack, Primal Kitchen launches its first-ever dairy-based offerings, and MìLà announces its “biggest product expansion yet.”

The operators behind Cold Chain 3PL are expanding into branded consumer goods with a standalone company, The Fit Bagel, betting they can turn a market gap created by BetterBrand’s abrupt shutdown into a disciplined opportunity built on operational rigor.

What happens when a CPG founder authors a cookbook? And what is the return on investment for the business?