Marketing
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Featured Marketing Content
Annavana Wants To Get Americans Hooked On Podi
Annavana aims to capture consumers with podi, a nutrient dense, spice-infused powder typical in Indian cuisine.
Marketing: Loopini Founder Trains For Ironman By Eating Pizza For 100 Days; Plus Hot Girl Pickles, GoGo squeeZ
Damiano Messineo, the co-founder of lupini bean frozen pizza brand Loopini, took on the challenge of eating pizza every day for 100 days while training for an Ironman.
Campbell’s Taps Banza for First Gluten-Free Condensed Chicken Noodle Soup
The Campbell’s Company is expanding its reach in the growing gluten-free category through a new partnership with Banza, marking the first time it has launched a gluten-free version of its condensed chicken noodle soup.
Additional Content
How Creator-Led Content Is Reshaping Food Marketing
Content is king, but making it resonate with the right audience is a hurdle many brands fail to clear. When it comes to something so personal and unifying like food, modern consumers want to support brands that speak directly to their needs.
New Products: Byte’m Brownie Bites’ New Look, Milk Bar’s Collab with Skippy Peanut Butter
In this week’s notable new products roundup, Byte’m Brownies Bites unveils a fresh new look, Milk Bar teams up with Skippy peanut butter to reveal a secret, and Clio and Wildwood release seasonal offerings just in time for the holidays.
CPG Week Podcast: Leadership Changes at Coke and Kraft Heinz. Plus, Thrive Market Goes Dry
This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard discuss leadership changes at Coca-Cola and Kraft Heinz, Thrive Market’s decision to drop alcohol, and what the apparent closure of Believer Meats means for the future of cultured protein.
‘Visibility Plus Credibility’: Khloé Kardashian on Building a Celebrity Brand That Actually Sells
At Nosh Live 2025, Khloud Foods CEO Jeff Rubenstein joined founder Khloé Kardashian to discuss the upsides and pitfalls of celebrity-led brands, the rationale behind protein-forward popcorn for GLP-1 users, and early signals of a sizable innovation roadmap.
Smood Sweets’ Long Game: Whole Fruit, Permissible Indulgence and a National Launch with Target
After making its retail debut in 300 Target stores last month, Candy Date brand Smood Sweets is set to go national with the mass retail chain in March, bringing the brand to all 1,900 locations.
Truly Indian’s Clean Label Push Meets Tariff Pressure
Truly Indian is working to find its footing as a provider of better-for-you Indian meals and appetizers. But the emerging business has found itself in the middle of an unexpected battle: the impact of tariffs.
How Luke’s Lobster Has Built An Omnichannel Business Along Core Values
At Nosh Live Winter 2025, Luke’s Lobster CEO Luke Holden discussed how his vertically integrated company has adapted to various challenges.
Founders Reveal the Risks Behind Breakout Growth at Nosh Live 2025
During a panel discussion at Nosh Live earlier this month, Hailey Swartz of Actual Veggies, Laurel Orley of Daily Crunch, and Eugene Kang of Archer explored how breakout brands identify inflection points, take calculated risks and scale with purpose.
New Products: Khloud’s Cinnamon Roll Protein Popcorn, Ben & Jerry’s Does Bars and Oreo Goes Zero Sugar
In this week’s notable new products roundup, Khloud Protein Popcorn seeks to reimagine a cozy classic treat, GHOST expands its protein cereal lineup in collaboration with General Mills and Oreo taps into the zero sugar craze.
New Products: Pistakio Unveils Panettone for the Holidays, Whoa Dough Does Snack Packs
In this week’s notable new products roundup, Pistachio and My/Mochi gear up for the holidays with seasonal offerings and SNAX-Sational Brands teams with Chiquita to launch its first product outside of popcorn.