Marketing

After debuting at the Sweets & Snacks Expo roughly six months ago, Smood Sweets is bringing its candy dates to Target stores nationwide this month, aiming to reimagine nostalgic candy for the masses.

Sweet Loren’s has launched its first masterbrand campaign, “You’ll Swear By Them,” a cheeky 30-second spot that flips familiar curse-word acronyms on their head to showcase consumers’ delight at that first bite.

Creatine-laced Man Cereal is positioning itself as the irreverent, unapologetic option among other better-for-you, next-gen breakfast brands.

NotCo’s “rollercoaster of evolution” has landed it at a point where its initial mission – to be the industry’s “AI-powered R&D engine” – is beginning to take shape.

Clean label protein snacks just got smaller. This week, Kellanova-owned RXBAR made its first move beyond its flagship format, launching a 2-SKU line of shelf-stable Protein Energy Bites.

In conjunction with its three-year anniversary, Issei is swapping its minimalist packaging design for a bold, colorful new look that has already led to a sales pick-up both online and in brick-and-mortar retail.

Chocolate manufacturer Barry Callebaut has partnered with NotCo to explore using artificial intelligence to develop new chocolate recipes.

It’s nearly Thanksgiving, and brands are gearing up for the holiday season, from Issei’s new limited-edition Dark Chocolate Covered Peppermint Mochi Gummies to the return of Chocolove’s Tree-Shaped Bites.

When Banza hit the market in 2014, it set out to bring the humble chickpea to the masses with its novel, better-for-you pasta. Fast forward 11 years, and the brand has established a strong foothold in the mainstream market as the number 5 brand in the U.S. (according to the company), expanded its team with… Read more »

This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard chat about the acquisition of TreeHouse Foods, the regulatory outlook for hemp beverages, a new verification standard for non-ultraprocessed foods, and Lucky Energy’s latest funding round.