Marketing
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Featured Marketing Content
Beyond Meat Launches ‘Phytosphere’ Platform With Protein Powders and Savory Bars
Beyond Meat is launching a new “plant-powered” portfolio known as Phytosphere, marking the occasion by entering new categories including protein powders and savory protein bars.
Doich Unveils Protein Innovation As It Aims to Be ‘The LesserEvil of Confection’
Doich is gearing up to launch a line of Protein Cups in October, marking its first step beyond its flagship snacking dough. The new confection, which is free from seed oils and artificial sweeteners, will debut direct-to-consumer in 8-packs.
FUNDAY Natural Sweets Built Big Down Under. Now It’s Taking on the U.S.
Building a $100 million candy brand in a country of roughly 27 million people forced FUNDAY Natural Sweets to think beyond the better-for-you niche. Now, the Australian brand is seeking to translate that mass-market appeal to the U.S.
Additional Content
Why Whoa Dough Is Dropping Bars For Bites
Whoa Dough has discontinued its first product line as it leans into a fresh new format bringing it deeper into snacking while hurdling the protein-saturated and overly-competitive bar category.
Dan-O’s Seasoning Expands into Dip Mixes
After a decade on the market, seasoning company Dan-O’s is making its first foray into the dip category with a 4-SKU lineup of dry mix seasonings.
Marketing: Painterland Sisters Going For the Gold
Painterland Sisters is partnering with USA Curling’s Women’s Team ahead of the Winter Olympics; plus, more marketing moves from Once Upon A Farm, Babybel, HelloFresh and Organicville.
Grüns Unveils New Brand Platform As Gummy Supplements Surge
Grüns founder Chad Janis has announced the launch of Ü Snacks, a broader platform that encompasses additional functional gummy brands including Nütrops, Immün, Jüced and “the many additional innovations coming.”
Lundberg Farms Brings Regenerative Rice to Dessert-Inspired Snacking
Regenerative rice brand Lundberg Farms has expanded into crunchy snackable sweets with new dessert-inspired line Sweet Cakes.
Lucky Broadens Energy Platform With Gummies
Lucky Energy is launching gummies as it platforms the brand into new use occasions, formats and value propositions.
Lucille Health Takes on Boost and Ensure With a Better-For-You Senior Shake
Inspired by the needs of her grandmother, Jess Haghani has set out to spur a better-for-you wave across the highly-processed senior nutrition aisle.
New Products: Frank’s Red Hot Celebrates National Hot Sauce Day; Kodiak Does Overnight Oats
In this week’s notable new products roundup, Kodiak expands its high-protein breakfast portfolio, Blue Bell Creameries taps into the protein craze with new ice cream pints, and Real Good Foods introduces high-protein flour tortillas.
Blue Bell Ice Cream Teases High-Protein Pints
Blue Bell Ice Cream is tapping into the high-protein craze with the upcoming release of PRO pints, the brand announced on Instagram today.
Ripi Expands To Whole Foods With Exclusive Flavor
Emerging frozen stuffed pasta player Ripi marked its largest retail rollout to date, expanding the brand to Whole Foods Market stores with a new exclusive flavor.