Marketing
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Featured Marketing Content
Mini Bars With A Mission: Procure Impact Links Emerging Brands To Hotel Channel
Procure Impact is working to solve the pain points of the hospitality channel, serving as a marketplace and platform for mission driven emerging brands to reach all of the major hotel management companies.
From Freezer Aisle to First Pitch: Protein Pints Joins Padres
The high-protein ice cream brand is partnering with the San Diego Padres to sell its top four flavors at concession locations inside Petco Park.
Inside Folkland Foods’ Journey From Organic Potato Fields to the Frozen Aisle
Folkland Foods started with a simple question: Can a multigenerational family farm turn its organic potatoes into a mainstream frozen product? The answer thus far is a resounding yes.
Additional Content
Marketing: Activia Brand Refresh Targets Gen Z, Milk Bar Teams With Premier Protein
Activia is getting a glow-up both inside and outside the cup, aimed at connecting with a new generation of consumers who are increasingly focused on gut health.
Swole Scoops: How Protein Ice Creams Are Redefining BFY Dessert
A new wave of better-for-you ice cream is filling up the frozen aisle, aligning with trends to high-protein and clean-label formulations.
New Products: Progresso Tackles Grilling Season, Juicy Marbles Does Plant-based Salmon
From plant-based fish to dessert-flavored sunflower seeds, this week’s new product innovations span all sides of the industry. Check out the gallery below for the latest launches from Juicy Marbles, Smackin’, Banza, Mike’s Mighty Good and more.
New Products: Collabs From Like Air, GoodPop, Oishii, Coconut Cult and More
In this week’s notable new products roundup, Like Air introduces its first-ever product collaboration, Mott’s ventures deeper into the snack pouch set, and Deep Indian Kitchen expands its Kati Street Wrap line.
CPG Week: Keurig Dr Pepper’s Drink Mix Deal and Black Rifle’s Legal Combat
On the CPG Week podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard discuss Keurig Dr Pepper’s acquisition of Dyla Brands, the legal drama surrounding veteran-owned Black Rifle Coffee Company, and formation of a new collective advocating for higher standards across the food system, and the challenges and triumphs of dehydrated fruit company BranchOut Food.
Beyond Drops ‘Meat’ From Name in Shift Toward Wider Plant-Based Platform
Beyond Meat, one of the most recognizable players in plant-based protein, is ditching the second half of its name to reframe itself from a meat alternative to a protein business.
Philadelphia, Primal Kitchen Drive Gains as Kraft Heinz Weighs What’s Next
Kraft Heinz didn’t dive into rumors on today’s earnings call that it may be the latest food conglomerate to divide up and sell off certain business segments, but it did make an effort to reassert its confidence in the company’s future.
Marketing: Baked By Melissa Teams Up With SunChips
Famed New York City bakery brand Baked By Melissa is no stranger to unconventional collaborations. The cupcake maker’s mash-up with Frito-Lay brand SunChips is just the latest in a series of partnerships with popular savory brands.
Chef-Led Brand Ripi Takes Aim at Frozen Pasta Disruption
Many have made the jump from foodservice to freezer shelves, and now upstart stuffed pasta maker Ripi is homing a chef-quality position – but hurdling the checkered tablecloths and heading straight for stores.
New Products: Van Leeuwen Teams With Guinness, Chips Ahoy! Journeys into ‘The Upside Down.’ Plus, Egglife Does Pasta
From Guinness-inspired ice cream to egg-based protein pasta, this week’s new product innovations span all sides of the industry.