Marketing
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Featured Marketing Content
Mini Bars With A Mission: Procure Impact Links Emerging Brands To Hotel Channel
Procure Impact is working to solve the pain points of the hospitality channel, serving as a marketplace and platform for mission driven emerging brands to reach all of the major hotel management companies.
From Freezer Aisle to First Pitch: Protein Pints Joins Padres
The high-protein ice cream brand is partnering with the San Diego Padres to sell its top four flavors at concession locations inside Petco Park.
Inside Folkland Foods’ Journey From Organic Potato Fields to the Frozen Aisle
Folkland Foods started with a simple question: Can a multigenerational family farm turn its organic potatoes into a mainstream frozen product? The answer thus far is a resounding yes.
Additional Content
CPG Week: Coke and Pepsi’s MAHA Makeovers? Plus, The Brand That Bested Better Bagel
On the CPG Week podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery discuss the acquisitions of Tia Lupita and Health-Ade Kombucha, new directions for the biggest beverage makers, and how Hero saved the day when Whole Foods ended its supply agreement with BetterBrand.
GoodPop, LesserEvil, Interact Intro Good Food Collective
GoodPop, LesserEvil, Quinn and Evergreen have banded their better-for-you brand equity together to launch The Good Food Collective (GFC) in order to advocate for more transparency and higher standards in the food industry.
Fila Manila To Scale Online Offerings Via New A.I. Focused Grant
Filipino food brand Fila Manila is working to scale its growing ecommerce business via a slate of A.I. applications across all areas of the business after receiving a $25,000 grant from tech company Lenovo’s Evolve Small program.
CPG Week: David’s Fishy New Innovation. Plus, Is Kraft Heinz Breaking Up?
On the CPG Week podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery discuss an unusual new product launch and continued consolidation among packaged food conglomerates. Then, Brad provides his top takeaways from the Hemp Beverage Expo.
Marketing: Quinn Refreshes, Mike’s Hot Honey Drizzles
In marketing news, Quinn Snacks unveils a new look, Mike’s Hot Honey drizzles into a national ad campaign, and Old El Paso introduces its new taco night icon.
David’s Newest ‘Innovation’ Smells Kinda… Fishy
Peter Rahal built his reputation on RXBAR, a product that clearly stated its few ingredients on the front of the package. His newest product, part of his growing David protein bar empire, purports to have just one ingredient: Frozen, boiled cod.
New Products: Collaborations from Tony’s Chocolonely, Jel Sert and Neuro, Plus Lindt’s Dubai Style Chocolate
From strawberry cake-flavored caffeinated mints to bursting fruit snacks, this week’s new product innovations span all sides of the industry.
As Retailers Shrink The Plant-Based Set, Abbot’s Butcher Expands
Abbot’s Butcher has ridden the ebb and flow of the plant-based protein market while holding steady on its products and position. How did the business do it? We sat down with founder and CEO Kerry Song to find out.
Marketing: Kinzie Foods Seeking Creator with Special Sauce
Barbecue sauce startup Kinzie Foods is kicking off a nationwide search for a breakout content creator. Plus, marketing moves by Hellmann’s, Mighty Sesame, Cleveland Kitchen and more.
Buckwheat Is Building Momentum. What Brands Are At The Forefront?
Ancient regenerative grain buckwheat is growing its presence in the U.S. market, and three exhibitors at this year’s Summer Fancy Food Show presented a range of applications aimed at introducing the gluten-free, fiber-rich input into American diets.