Marketing
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Featured Marketing Content
Mini Bars With A Mission: Procure Impact Links Emerging Brands To Hotel Channel
Procure Impact is working to solve the pain points of the hospitality channel, serving as a marketplace and platform for mission driven emerging brands to reach all of the major hotel management companies.
From Freezer Aisle to First Pitch: Protein Pints Joins Padres
The high-protein ice cream brand is partnering with the San Diego Padres to sell its top four flavors at concession locations inside Petco Park.
Inside Folkland Foods’ Journey From Organic Potato Fields to the Frozen Aisle
Folkland Foods started with a simple question: Can a multigenerational family farm turn its organic potatoes into a mainstream frozen product? The answer thus far is a resounding yes.
Additional Content
Something Old, Something New: Lancaster Colony Rebrands as The Marzetti Company
Specialty foods producer Lancaster Colony Corporation has rebranded as The Marzetti Company in an effort to honor its history while entering its next chapter of growth.
Dubai Chocolate Bleeds Into New Formats At Summer Fancy Food Show
Is Dubai chocolate the new freeze-dried candy? The Middle Eastern confection, featuring a milk chocolate bar filled with pistachio cream and kadayif, has exploded in popularity and is now showing up in a range of CPG formats.
Is Clean Label, ‘All Consumer’ Focus Key To Making Alt-Meat Mainstream?
The plant-based meat category has undergone numerous waves, but those still in the market believe they finally narrowed in the product types, positioning and formulations to make it among mainstream consumers.
Tazzy Pivots From Candy To Cookies With Eyes On Bakery Set
Tazzy Candy has pivoted from its inaugural product type to a new 3-SKU line of Cookie Bites along with the yet-to-be launched second endeavor, with both debuting at the Summer Fancy Food Show this week.
Marketing: Vital Farms Whisks Up Ad Spot for ‘The Bear’; Hellmann’s Enters the Great Mayo Debate
Pasture-raised egg producer Vital Farms has cooked up a new sponsorship and custom ad spot for the fourth season of Disney and FX’s hit series “The Bear.”
New Products: Favalicious Does Pasta, B.T.R. Nation Teams With Blue Bottle, Heyday Soup-ifies Lasagna
From root beer-flavored barbecue sauce to dill pickle-flavored cheese shreds, this week’s new product innovations span all sides of the industry.
That’s it. Is Giving Out 10M Free Samples. What’s The ROI?
That’s it. has learned sampling is integral for its brand since it was “a bit ahead of its time with simplicity and transparent ingredients.” The brand now sells to over 82,000 retailers and strategic sampling is a core piece of that success.
New Products: Bulletproof Gets Enlightened, Fresh Gourmet Teams With Tajín
In this week’s notable new products roundup, Bulletproof grows its Enhanced Coffee lineup on the heels of its rebrand, Fresh Gourmet introduces new salad toppings in collaboration with Tajín and Sprinkles partners with Diamond Crystal Salt Co. and Maple Hill on a limited-edition cupcake. Prime Bar Supplement company Equip Foods unveiled a new protein bar… Read more »
CPG Week: UNFI SNAFU And Beckham’s Buzzy Business Bet
This week, the podcast team digs into the disruption caused by a cyberattack on wholesaler UNFI’s information technology systems last week. Next, the hosts discuss Taste Tomorrow Ventures’ first food investment and why sour candy is whetting investor appetites lately. Finally, the podcasters highlight a soccer star’s foray into the consumer packaged goods field and a beverage brand’s latest partnerships.
Coffee, But Make It Like Skoal: New Formats Chase Caffeine Consumers
From pouches to sprays to pastes, on-the-go caffeine consumers searching for portable alternatives to coffee or energy drinks have new formats to choose from.