Marketing
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Featured Marketing Content
Beyond Meat Launches ‘Phytosphere’ Platform With Protein Powders and Savory Bars
Beyond Meat is launching a new “plant-powered” portfolio known as Phytosphere, marking the occasion by entering new categories including protein powders and savory protein bars.
Doich Unveils Protein Innovation As It Aims to Be ‘The LesserEvil of Confection’
Doich is gearing up to launch a line of Protein Cups in October, marking its first step beyond its flagship snacking dough. The new confection, which is free from seed oils and artificial sweeteners, will debut direct-to-consumer in 8-packs.
FUNDAY Natural Sweets Built Big Down Under. Now It’s Taking on the U.S.
Building a $100 million candy brand in a country of roughly 27 million people forced FUNDAY Natural Sweets to think beyond the better-for-you niche. Now, the Australian brand is seeking to translate that mass-market appeal to the U.S.
Additional Content
Daily Harvest Relaunches DTC Business, Unveiling New SKUs and Eliminating Subscription Requirement
Roughly seven months after its acquisition by Chobani, Daily Harvest is relaunching its direct-to-consumer business with a new collection of smoothies, elixirs and oat bowls, and eliminating its subscription requirement.
Hoboken Farms Leveraging ‘Luck’ And Expertise To Scale Nationally
With a fresh $4 million, Hoboken Farms is building a veteran team of Italian food operators to help guide it deeper in retail grocery.
The ‘Hot Ones’ Curator On Why ‘Bounds Fuel Creativity’
“Hot Ones” wouldn’t be where it is today without Heatonist, the boutique, Brooklyn-based hot sauce retailer responsible for stocking the now-hit YouTube show’s lineup since nearly its inception.
The Year In Candy: Freeze-Dried Growth, Texture Play, Fruit-Forward Formulations and Dubai Chocolate
While inflationary pressures have affected how consumers shop to make the most of their budgets – from retail channel to pack size to brand – confectionery industry dollar sales are still growing as shoppers seek to “enhance special moments.”
How Creator-Led Content Is Reshaping Food Marketing
Content is king, but making it resonate with the right audience is a hurdle many brands fail to clear. When it comes to something so personal and unifying like food, modern consumers want to support brands that speak directly to their needs.
New Products: Byte’m Brownie Bites’ New Look, Milk Bar’s Collab with Skippy Peanut Butter
In this week’s notable new products roundup, Byte’m Brownies Bites unveils a fresh new look, Milk Bar teams up with Skippy peanut butter to reveal a secret, and Clio and Wildwood release seasonal offerings just in time for the holidays.
CPG Week Podcast: Leadership Changes at Coke and Kraft Heinz. Plus, Thrive Market Goes Dry
This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard discuss leadership changes at Coca-Cola and Kraft Heinz, Thrive Market’s decision to drop alcohol, and what the apparent closure of Believer Meats means for the future of cultured protein.
‘Visibility Plus Credibility’: Khloé Kardashian on Building a Celebrity Brand That Actually Sells
At Nosh Live 2025, Khloud Foods CEO Jeff Rubenstein joined founder Khloé Kardashian to discuss the upsides and pitfalls of celebrity-led brands, the rationale behind protein-forward popcorn for GLP-1 users, and early signals of a sizable innovation roadmap.
Smood Sweets’ Long Game: Whole Fruit, Permissible Indulgence and a National Launch with Target
After making its retail debut in 300 Target stores last month, Candy Date brand Smood Sweets is set to go national with the mass retail chain in March, bringing the brand to all 1,900 locations.
Truly Indian’s Clean Label Push Meets Tariff Pressure
Truly Indian is working to find its footing as a provider of better-for-you Indian meals and appetizers. But the emerging business has found itself in the middle of an unexpected battle: the impact of tariffs.