Marketing
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Featured Marketing Content
Mini Bars With A Mission: Procure Impact Links Emerging Brands To Hotel Channel
Procure Impact is working to solve the pain points of the hospitality channel, serving as a marketplace and platform for mission driven emerging brands to reach all of the major hotel management companies.
From Freezer Aisle to First Pitch: Protein Pints Joins Padres
The high-protein ice cream brand is partnering with the San Diego Padres to sell its top four flavors at concession locations inside Petco Park.
Inside Folkland Foods’ Journey From Organic Potato Fields to the Frozen Aisle
Folkland Foods started with a simple question: Can a multigenerational family farm turn its organic potatoes into a mainstream frozen product? The answer thus far is a resounding yes.
Additional Content
This Saves Lives Goes ‘All In’ On New Brand With A Fresh $4M
Kristen Bell’s snack brand, f.k.a. This Saves Lives, is now All In Foods. The company emerged with its new moniker this month alongside announcing a fresh, $4 million cash infusion.
MOSH Introduces Vegan Protein Bar Collection: ‘Brain Health Nutrition Should Be for Everyone’
Brain health brand MOSH introduced its vegan protein bar collection today, seeking to capture consumers who were previously excluded from the cognitive nutrition space due to dietary restrictions.
Scoop of Innovation: Bubbies Ice Cream VP of Marketing Talks Portfolio Expansion
We sat down with Katie Cline, VP of Marketing at Bubbies Ice Cream, to learn more about the brand’s introduction of Mini Ice Cream Sandwich Cookies.
Marketing: Brand Refreshes And Summer Movie Collabs
In recent marketing news, Nutri-Grain and Bulletproof show off their fresh new looks, General Mills and Popchips collaborate with summer movie releases, and Little Sesame takes hummus on a road trip.
New Products: Ocean Spray Spices Up Craisins, Sauz Teams With Little Spoon, Sunnie Does S’Mores
In this week’s new products roundup, Ocean Spray spices up its Craisins line, Sauz joins forces with Little Spoon, and Sunnie takes inspiration from a classic campfire treat.
CPG Week: The Case Against David. Plus, Is Vegan Cheese In Crisis?
This week, the podcast team explores an antitrust lawsuit centered around protein bar David’s acquisition of its supplier Epogee. Next, the hosts look toward regulatory headwinds in hemp drinks and why there are signs of optimism despite retail setbacks. Finally, the team looks at candy maker Joyride’s new $30 million funding round before discussing the future of plant-based cheese.
Doosra’s Do-Over: Inside Indian Snack Brand’s Packaging Revamp
Snack startup Doosra has refreshed its branding to speak to its Indian roots without leaning into tropes while positioning the brand better for trial in retail.
Ferment to Be: Cleveland Kitchen Ramps Up Growth as Gut Health Goes Mainstream
Cleveland Kitchen is preparing for a period of high growth following a few years focused on consolidating manufacturing and expanding operations at its Ohio production facility. The sauerkraut slinger recently raised $2.9 million that will support brand-building initiatives as its founders aim to capitalize on heightened interest in digestive wellness and fermented flavors.
Is Vegan Cheese In Crisis Or Just Finding Its Footing?
Are plant-based cheese alternatives having an existential crisis after one of the biggest cheesemakers refocused its approach to the category?
Dr. Bronner’s Exits Chocolate Business, Sets Up New Parent Co.
Dr. Bronner’s has transferred ownership of its 10-SKU chocolate bar line to Magic Chocolate Inc., a new entity formed by the brand’s long-term partners to help scale the line independent of Dr. Bronner’s business.