Marketing
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Featured Marketing Content
Annavana Wants To Get Americans Hooked On Podi
Annavana aims to capture consumers with podi, a nutrient dense, spice-infused powder typical in Indian cuisine.
Marketing: Loopini Founder Trains For Ironman By Eating Pizza For 100 Days; Plus Hot Girl Pickles, GoGo squeeZ
Damiano Messineo, the co-founder of lupini bean frozen pizza brand Loopini, took on the challenge of eating pizza every day for 100 days while training for an Ironman.
Campbell’s Taps Banza for First Gluten-Free Condensed Chicken Noodle Soup
The Campbell’s Company is expanding its reach in the growing gluten-free category through a new partnership with Banza, marking the first time it has launched a gluten-free version of its condensed chicken noodle soup.
Additional Content
Equip Foods Refreshes Brand, Prepares Beef Protein For Retail
After 10 years of scaling online, Equip Foods has refreshed the brand as it prepares to enter retail with its beef protein products.
Marketing: Fishwife Reels in New Yorkers with Pop-Up Snack Bar + Shop
Premium tinned seafood brand Fishwife is taking a bite out of the Big Apple with a Snack Bar + Shop pop-up centered around brand collaboration. Plus, the latest campaigns from Issei, Zoup!, Ferrero and others.
Former Clio Snacks R&D Head Launches Line of Pre-Chopped, Flavored Onions to Modernize Cooking Staples
The cooking shortcut category’s newest entrant is Onoin, a collection of shelf-stable, pre-chopped, par-cooked flavored onions in 100% olive oil.
New Products: Eggo and Babybel Travel to the Upside Down, M&M’s Does Freeze-Dried
In this week’s notable new products roundup, Eggo and Babybel celebrate the fifth and final season of Netflix’s “Stranger Things,” M&M’s taps into the freeze-tried candy craze, and Magnolia Table debuts a line of frozen baked goods.
How Celebrity-Founded Smash Kitchen Aims to Transform American Pantries
Since its springtime debut, Smash Kitchen has expanded nationwide into Walmart, Sprouts Farmers Market and Erewhon and launched over a dozen items ranging from organic ketchup to pure avocado oil.
Which Trends Will Steer Purchasing Behavior in 2026? Whole Foods Weighs In.
Whole Foods Market is ready for the new year, this week unveiling its annual Food and Beverage Trend forecast for 2026.
CPG Week: Walmart MAHAs Private Label. Plus, A Plant-Based Player Scores Some Cheddar
This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard dig into Walmart’s decision to remove synthetic dyes from its store-branded products. The team goes on to discuss how certain brands are repositioning in the plant-based cheese category, the abrupt closure of Nor-Cal Beverage and the data behind the high-protein craze.
How SMASH it! Foods is Catering to the ‘Modern’ Seafood Consumer
The Plant Based Seafood Co. this month is launching SMASH it! Foods, a new line of Superfood Salmon Balls.
Magnolia Table Debuts Frozen Baked Goods Line, Supported by Springdale Ventures Investment
Magnolia Table is stepping beyond its restaurant roots and into the world of packaged food with a frozen baked goods collection.
Pip’s Drops Corn In Rebrand Name, Adds Avocado Oil
Pipcorn has rebranded to Pip’s Heirloom Snacks as it transitions its portfolio from seed oils to avocado oil.









