Marketing

At Nosh Live Winter 2025, Luke’s Lobster CEO Luke Holden discussed how his vertically integrated company has adapted to various challenges.

During a panel discussion at Nosh Live earlier this month, Hailey Swartz of Actual Veggies, Laurel Orley of Daily Crunch, and Eugene Kang of Archer explored how breakout brands identify inflection points, take calculated risks and scale with purpose.

In this week’s notable new products roundup, Khloud Protein Popcorn seeks to reimagine a cozy classic treat, GHOST expands its protein cereal lineup in collaboration with General Mills and Oreo taps into the zero sugar craze.

In this week’s notable new products roundup, Pistachio and My/Mochi gear up for the holidays with seasonal offerings and SNAX-Sational Brands teams with Chiquita to launch its first product outside of popcorn.

After debuting at the Sweets & Snacks Expo roughly six months ago, Smood Sweets is bringing its candy dates to Target stores nationwide this month, aiming to reimagine nostalgic candy for the masses.

Sweet Loren’s has launched its first masterbrand campaign, “You’ll Swear By Them,” a cheeky 30-second spot that flips familiar curse-word acronyms on their head to showcase consumers’ delight at that first bite.

Creatine-laced Man Cereal is positioning itself as the irreverent, unapologetic option among other better-for-you, next-gen breakfast brands.

NotCo’s “rollercoaster of evolution” has landed it at a point where its initial mission – to be the industry’s “AI-powered R&D engine” – is beginning to take shape.

Clean label protein snacks just got smaller. This week, Kellanova-owned RXBAR made its first move beyond its flagship format, launching a 2-SKU line of shelf-stable Protein Energy Bites.

In conjunction with its three-year anniversary, Issei is swapping its minimalist packaging design for a bold, colorful new look that has already led to a sales pick-up both online and in brick-and-mortar retail.