Marketing
Draw inspiration for your next natural food marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest natural food products and trends hitting the market. In a competitive marketplace, natural food companies are standing out with their marketing and innovation strategies.
Submit New Products
If you’ve recently launched a new product or have news related to marketing and branding, submit your news to our team.
Read Food Company News
Comb through company updates and press releases from food companies on our Food Wire feed.
Featured Marketing Content
3 Farm Daughters Bets on Unenriched Pasta as Demand for Simple Ingredients Grows
3 Farm Daughters is working to capitalize on the rising interest in simple-ingredient, nutrient-dense foods with a U.S.-made and milled better-for-you, unenriched pasta that meets a range of emerging consumer demands.
![[Exclusive] Elavi Goes National with Whole Foods Market; Launches Exclusive SKU](https://d2azl42aua8mom.cloudfront.net/wp-content/uploads/2026/05/28110626/Elavi-970-150x150.png)
[Exclusive] Elavi Goes National with Whole Foods Market; Launches Exclusive SKU
Elavi is expanding nationwide at Whole Foods Market, less than a year after landing its high-protein, gluten-free, vegan brownies in select regions of the natural retailer.
Target Taps Celebrity Chef For Good & Gather Collab
Target is expanding its Good & Gather store brand with help from celebrity chef Roy Choi and his signature Korean-American flavors.
Additional Content
CPG Week: Clean Labels, Dirty Sodas and Soylent’s Struggles
In this episode of CPG Week, the hosts discuss why Saffron Road is aligning with the growing anti-seed oil sentiment, how the TikTok-driven dirty soda trend is influencing recent beverage innovation, Keychain’s latest fundraise, and the recent struggles of Silicon Valley darling Soylent.
Protein Push Extends to the Condiment Aisle
Nearly every food category has seen some level of protein-ification in recent years, and now it’s condiments’ turn to bulk up.
Microinfluencers, Mashups & ROI: Cracking The Collaboration Equation for CPG Growth
Building brand awareness while working to grow a startup is a delicate balancing act that has pushed many early-stage brands to look beyond their own audience, seeking out collaborations to accelerate awareness as they work to build beyond their own niches.
New Products: Fly by Jing Transforms a Classic Condiment, Actual Veggies Teams with Maya Kaimal
In this week’s notable new products roundup, Fly By Jing transforms a classic American condiment, Actual Veggies teams with chef Maya Kaimal on its first product collaboration, and Sweet Loren’s launches its most requested cookie dough flavor.
Saffron Road’s ‘Ambitious’ Rebrand Taps MAHA, GLP-1 Trends
The frozen meal maker is introducing its “most ambitious brand refresh” in its 15-year history, according to founder and CEO Adnan Durrani, as it aims to align with today’s consumer trends, including the growing anti-seed oil sentiment and an insatiable appetite for protein.
Fueled by Confectionery Push, SkinnyDipped Forecasts $100 Million in Revenue This Year
SkinnyDipped is betting big on better-for-you confectionery, going deeper into the set with the introduction of Dark Chocolate Coconut Almond Bites.
Olyra’s Refresh Marries Greek Heritage With Mass Market ‘Appetite Appeal’
Olyra today unveiled a new identity featuring “vibrant, playful visuals,” food photography and a strategic hierarchy of the elements on-pack in order to “drive appetite appeal on-shelf” for its Greek-inspired products.
Blue Apron Revamps: Less ‘Rigid,’ More Customization And Pre-Made Meals
Nearly two years after its $130 million acquisition by Wonder Group, Blue Apron has unveiled “a major evolution” that includes a new identity, expanded product lineup and subscription-free shopping options.
Marketing: Activia Brand Refresh Targets Gen Z, Milk Bar Teams With Premier Protein
Activia is getting a glow-up both inside and outside the cup, aimed at connecting with a new generation of consumers who are increasingly focused on gut health.
Swole Scoops: How Protein Ice Creams Are Redefining BFY Dessert
A new wave of better-for-you ice cream is filling up the frozen aisle, aligning with trends to high-protein and clean-label formulations.