Marketing

Bubbies Ice Cream is diversifying its frozen novelty portfolio with the introduction of Mini Ice Cream Cookie Sandwiches, bringing the brand beyond its flagship mochi product.

Asian frozen food brand Laoban is readying to launch its third line next week, known as Crunchy Bites, just four years after it first expanded beyond restaurants into retail.

In this week’s notable new products gallery, Breyers freezes a classic summertime campfire treat, IQBAR partners with a Michelin-starred chef and FarmRich goes beyond appetizers with a new breakfast collection.

Sunnie is rolling out an updated look in preparation for expanding its retail footprint and launching another sweet addition to its portfolio this summer.

In this week’s new products roundup, British-born cookie dough brand Doughlicious goes mini, CLIF Builders builds up its collection of protein bars, and Dolly Parton expands her retail food line collaboration with Conagra Brands.

Protein needs no introduction to any food category, and particularly not pasta. The protein-enriched pasta market has now converted a legacy, premium player to pump yellow peas into its tradition-entrenched production process.

Sweets & Snacks Expo 2025 featured 250,000 sq. ft. of clusters, nibbles, kernels and morsels debuting from more than 1,000 exhibiting companies. Here’s a look at some of the hottest new snacks we spotted on the show floor.

Spring refreshes are in, and this is a combination you would never want to mix together. Here’s a look at two big image updates including one legacy Asian food player’s consumer awareness efforts and an entrepreneurial yogurt startup’s move to avoid growing confusion.

The spice and seasonings category has traditionally been a slow moving, over-saturated set, but according to NielsenIQ, sales grew 5.8% over the past year and are still heating up. Within that flaming hot rise, Dan O’s today unveiled a new line of blends.

Continuing with our Sweets & Snacks Expo 2025 coverage, here’s a look at some of the hottest new treats that we spotted on the show floor this week, including Ferrara’s first foray into the freeze-dried candy space, Stuffed Puffs and Warheads’ takes on gummy clusters and Spritzal’s new shortbread flavor.