New Products: Coconut Cult Teams Up with MALK, Bitchin’ Sauce Goes Beyond Dips

In this week’s new products roundup, Purely Elizabeth enters the world of ingestible beauty, Coconut Cult joins forces with MALK and Bitchin’ Sauce ventures beyond the refrigerated aisle.

Caulipower

Caulipower has unveiled its first foray into single-serve, frozen options. Caulipower’s new line of high-protein, single-serve frozen pizzas is currently available at Hy-Vee and Fresh Direct, and will roll out to additional retailers. Available in Cheese and Margherita styles, the pizzas feature a gluten-free, cauliflower crust topped with mozzarella, Italian herbs and parmesan. Elsewhere, Caulipower added single-serve bowls, available at Sprouts Farmers Market and FreshDirect nationwide, with additional retail distribution planned. Each bowl is made with real chicken and a full cup of vegetables per serving. Learn more by visiting eatcaulipower.com.

Ellenos

Greek yogurt brand Ellenos has expanded its sweet treat-inspired flavor lineup with the addition of Raspberry Cheesecake and Birthday Cake. The former features raspberry purée made from Pacific Northwest raspberries and a graham cracker crumble, while the latter contains the brand’s signature vanilla bean yogurt topped with birthday cake crumbs and sprinkles. Both flavors have 13 grams of protein per serving, with a suggested retail price of $3.49 per 6 oz. cup. Head over to ellenos.com for more information.

OGeez!

Cannabis edibles producer OGeez! has released Triple Infused, a three-layer gummy that creates “a multi-dimensional experience that balances flavor, effect and full-spectrum character,” according to the brand. The red layer features “whole-plant cannabinoid depth,” the white layer (distillate) provides a “reliable onset” and the blue layer (rosin) has a solventless, whole-plant finish. Available in a single Rocket Pop flavor, the gummies come in two formats: a 10-pack of 10mg gummies and a single macro-sized 100mg gummy. More information is available at ogeezbrands.com.

Talenti

Talenti has introduced two new flavors: Chocolate Hazelnut Crunch Gelato and Paradise Passionfruit Sorbetto. The former combines chocolate gelato with roasted Italian hazelnuts, fudge sauce and chocolate cookie pieces. The latter is crafted with 100% real passionfruit juice sourced from South America and Southeast Asia. Talenti Chocolate Hazelnut Crunch Gelato and Paradise Passionfruit Sorbetto are available at retailers nationwide for a suggested retail price of $5.49 per pint. For more information, visit talentigelato.com.

Purely Elizabeth

Purely Elizabeth has launched Purely Glow Salted Vanilla Pistachio Granola – a limited-edition granola enhanced with collagen peptides and biotin. Beauty routines and TikTok trends inspired the item. Purely Glow Granola is crafted with organic oats, roasted pistachios, vanilla bean and sea salt, plus coconut sugar, coconut oil and coconut water powder. The product is available for $7.99 exclusively on the brand’s website and TikTok Shop while supplies last. Learn more by visiting purelyelizabeth.com.

Butterfinger

Following months of speculation, Butterfinger has officially confirmed the launch of its French Toast flavor. The LTO features the brand’s signature “crispety, crunchety texture” and peanut butter center wrapped in a French toast-flavored coating. Butterfinger French Toast is available at major retailers nationwide through April. More information is available at butterfinger.com.

SIMPLi

Regenerative organic pantry staple producer SIMPLi rolled out its largest new product launch to date, spanning 10 products across three categories and bringing the supply chain-oriented company’s mission to 13 countries total. The full line includes four oils – Extra Virgin Avocado Oil, Greek Extra Virgin Olive Oil, Spanish Extra Virgin Olive Oil and Pure Avocado Oil – as well as six beans, grains and legumes: Pinto Beans, Black Lentils, Green Lentils, Red Lentils, Fava Beans and Farro. The new products launched exclusively at Whole Foods for three months, but are now making their way to additional retailers, including Erewhon, The Fresh Market, H-E-B and more. For more information, visit eatsimpli.com.

HAPPi

HAPPi’s newest product, Pistachio Crunch Egg, is a nod to the explosive Dubai chocolate trend. Launching just in time for Easter, the new offering blends pistachio and Kanafeh in an oat milk chocolate egg. HAPPi’s Pistachio Crunch Egg will be available at Waitrose and Amazon. Learn more by visiting happichoc.com.

Bitchin’ Sauce

Dip brand Bitchin’ Sauce has made its first foray outside of the fridge with the launch of Bitchin’ Chips. The new salty snack is made with just three ingredients: white corn, expeller-pressed almond oil and sea salt. More information is available at bitchinsauce.com.

Kodiak

Kodiak has expanded its portfolio of protein-packed frozen breakfast items with the addition of No Sugar Added Homestyle Power Waffles. The waffles are made with 100% whole grains and have 16 grams of protein per serving. Additionally, the brand has added two new flavors to its granola line: Salted Caramel and Blueberry Vanilla. All of the new offerings are available at select retailers nationwide. For more information, visit kodiakcakes.com.

Coconut Cult x MALK

Coconut Cult and MALK have unveiled their first-ever collaboration: the Vanilla MALK Shake. The probiotic coconut yogurt combines MALK’s new coconut milk with coconut cream, coconut nectar, vanilla coconut nectar and vanilla bean powder. The new offering is available on Coconut Cult’s website, thecoconutcult.com, with a Whole Foods Market rollout slated for this spring.