#1 Best-Selling Tahini Brand, Soom Foods, Expands the Tahini Category with New Flavored Squeeze Bottles

Philadelphia, PA – Soom Foods, the chef-trusted tahini brand known for its silky-smooth texture and rich, nutty flavor, announced the launch of its new Tahini Squeeze Bottle line, designed to make using tahini easier, cleaner, and more convenient for everyday uses.

The new squeeze bottles feature Soom's premium tahini in a mess-free, no-stir format, available in classic tahini alongside globally-inspired options designed for everyday use. Perfect for drizzling onto salads, grain bowls, roasted vegetables, sandwiches, and more, the squeeze bottle allows consumers to shake, squeeze, and enjoy tahini instantly. The addition of flavored options brings new versatility to the category, making tahini an easy, flavor-forward upgrade to everyday meals.

"We're seeing a clear shift toward globally-inspired flavors, particularly Mediterranean cuisine, alongside growing demand for formats that are convenient and easy to use," said Amy Zitelman, CEO & Co-Founder of Soom Foods. "By bringing tahini into a squeeze bottle, we're meeting consumers where they are – seeking bold Mediterranean flavor in a mess-free format designed for everyday meals, not just large-batch recipes."

Soom tahini is made with premium Ethiopian sesame seeds, known for producing a smoother, creamier tahini with a balanced flavor. The new squeeze bottle line reflects Soom's commitment to quality and flavor, while introducing a modern format designed for today's cooking habits.

"Whether you're making a quick salad dressing or squeezing tahini onto a sandwich instead of mayo or aioli, we want people to feel confident using tahini beyond traditional recipes like hummus," Zitelman added. "This launch is about evolving tahini from a specialty ingredient into an everyday habit."

The new line will launch in 12oz squeeze bottles in three flavors – Everyday (premium tahini with a touch of sea salt), Mediterranean Herb, and Harissa – with availability beginning on Amazon in March 2026, followed by broader distribution.

About Soom Foods:

Founded by sisters Amy, Shelby, and Jackie Zitelman, Soom Foods is a Philadelphia-based, women-owned company on a mission to make tahini a more popular ingredient in the US. Trusted by award-winning chefs and home cooks alike, Soom's tahini products are known for their creaminess, exceptional flavor, and versatility. From fluffy hummus and creamy sauces to moist baked goods, Soom is redefining how tahini is used in everyday cooking.

For more information about Soom Foods and their tahini products, visit their website.