Each year, the Nosh Best Of awards, presented by TruFru, honor the founders, brands, and ideas reshaping the future of packaged food – not just through growth, but through leadership, courage, creativity and a commitment to better business. These winners reflect where the industry is heading: toward higher standards, smarter innovation, and a deeper understanding of what today’s consumers truly value.
From bold category disruptors to cultural trendsetters, from operational excellence to purpose-driven change, this year’s honorees embody the spirit of progress that defines the modern food landscape. They challenge the status quo. They elevate expectations. And, most importantly, they create real, measurable impact – for consumers, for retailers, for farmers, for founders, and for the industry at large.
Out of hundreds of nominees, this year’s slate of awardees showcases the remarkable breadth of what “better” can look like: leaders who raise the bar on nutrition and sustainability, brands that build community through flavor and design, innovators who spark conversations far beyond the grocery aisle, and rising stars rewriting the playbooks of their categories.
Reserved for the individual whose work throughout the year has exemplified lasting, substantial, positive change as a leader or innovator.
Reserved for the company whose work throughout the year has created lasting, substantial, positive change through innovation and high quality.
Presented by Tru Fru, this award honors a fast-growing challenger company that disrupts established norms through bold innovation, sharp positioning, and an ability to outmaneuver legacy competitors with speed and authenticity.
This award is given to a company that embodies positive change within the food business or within the larger community via its actions, communications, or good works.
Companies whose work has great potential to shift or open categories, to create new ideas about products or brands, and who have shown growth that indicates they will have an enduring presence in the industry.
Introductions that have at least one outstanding quality in terms of taste, design, cause, formulation, or that generate interest over their disruptive potential.
The brand or product with innovative package design that stands out amongst the rest on shelf, which can include either a new product on the market or a brand that has undergone a major packaging refresh.
Awarded to the companies that broke through the noise with its marketing campaign which grabbed the attention of both consumers and industry peers.