Founded in 2009 with a mission to remove artificial dyes and sweeteners from the frozen treat category, GoodPop continues to double and triple down on that vision. The Austin-based brand helped found The Good Food Collective (GFC) this year, calling for higher standards and transparency in the food industry.
GoodPop founder and CEO Daniel Goetz is leading the coalition’s efforts to lobby the U.S. Food and Drug Administration for better oversight and more front-of-pack labeling requirements related to added sugar, sodium and saturated fat content in food.
In addition to those efforts, GoodPop partnered with 4ocean on a new collaborative product, Blue Lemonade Pops, to support oceanic plastic removal. The co-branded product builds on the two businesses' multi-year partnership, which has pulled over 500,000 lbs of trash and plastic from oceans since 2023.
Adding to its advocacy credentials, GoodPop helped bring food and supplies to regions of Texas that were impacted by deadly flash floods in July. According to a LinkedIn post by Goetz, the company helped organize at least three truckloads of non-perishable supplies to support relief efforts for flood victims.
