Any parent of young children will tell you that incorporating veggies into common kids’ foods is not as easy as it sounds. Frozen waffle brand Evergreen might have found the secret.
The brand was launched in 2020 by Emily Groden as a way to sneak more nutrition into a familiar breakfast option. Listed as an Inc. 5000 company, Evergreen has expanded from natural channel retailers like Whole Foods and Sprouts to the mass market with Walmart. The company has an over 8,000-store footprint and tallied $9.3 million in sales during 2024. It expects to double that in 2025.
Although the brand has experimented with waffle-egg sandwiches and bites, it has since sharpened its focus squarely back to frozen waffles. Last year, Evergreen refreshed its packaging, broadening its positioning from a better-for-you product to a “reimagined” waffle formulation. The company has leaned into that brand identity with its new “Thick & Fluffy” line that complements other flavor-forward Mini Waffle varieties like Cobbler, Carrot Cake and Banana Bread.
