Greek-inspired breakfast bar maker Olyra overhauled its look this year, resulting in a vibrant, eye-catching and mouthwatering front-of-pack design that maintains its legend-like artistry, but makes the biscuits and bites the real hero.
The previous, “borderline medicinal” look may have helped set the stage to communicating its clean label attributes, but the new look, executed in collaboration with design agency Interact Brands, brings real “appetite appeal” to mass market consumers.
But fresh boxes were just the start. Olyra also unveiled a new website design as it worked to bring the new look to life, baking user experience into the core of the ecommerce experience.
“We’re continuing to tune our product assortment to the American palate, while staying true to our Greek roots,” CMO Andy Godish told Nosh.
