Unless you’ve been living under a rock – and even then – you’ve likely borne witness to the explosion of “Dubai chocolate”-themed products flooding the packaged food industry after the Middle Eastern confection went viral on TikTok late last year.
Granola butter brand Oat Haus introduced a nut-free take on the trend in August with the launch of its Dubai chocolate oat-based spread. The product combines a chocolate base with a pistachio-like flavor made with a combination of vanilla and orange extracts. To capture the crunch of the traditional Middle Eastern confection, the granola butter is mixed with crispy rice cereal pieces.
A gluten-free, allergen-free product that makes a viral trend accessible to more consumers? That’s a major win in our books!
