Earlier this year, Khloe Kardashian’s Khloud set out to give a movie snack staple a glow-up with a line of protein popcorn available in three varieties: Olive Oil & Sea Salt, White Cheddar and Sweet. Each serving delivers 7 grams of protein, tapping into rising consumer demand for protein across nearly every product category.
The salty snack is clearly resonating with consumers, as the brand has rapidly expanded its brick-and-mortar footprint since its April debut, landing on shelves at retailers including Target, Sprouts, Wegmans and Raley’s.
We’ll certainly be keeping up with this brand as it enters a new era of growth with former Poppi president and chief growth officer Jeff Rubenstein at the helm.
