By literally turning the problem on its head, premium peanut butter purveyor One Trick Pony may have solved the oil crisis. No, not that one.
The brand – which uses only Argentinian peanuts and Patagonian sea salt in its recipes – unveiled new packaging designed to prevent the messy oil separation that often occurs in spreads that are free of stabilizers and additives.
After exploring a range of ideas – including built-in whisks and triangle-shaped jars – One Trick Pony landed on a brilliantly simple insight from real customers: everyone was already storing their peanut butter upside down. So, the brand built a jar that embraces it.
Inspired by high-end beauty packaging, the fully custom container features an extra-wide opening for mess-free stirring and a thick, leak-resistant lid sturdy enough for upside-down storage on the shelf. It’s a sleek, elevated, function-first design that turns natural peanut butter’s biggest pain point into a packaging superpower.
