Archer has grown into one of the leading brands reshaping the premium meat snacks category. The company started the year with a rebrand, shortening its name from Country Archer Provisions and adopting a cohesive visual identity across its product lines.
Now rooted in an orange color scheme and a simplified moniker, the brand has continued to grow its consumer base and expand its distribution deeper in mass, club and conventional grocery channels. Archer is now the fourth-largest meat snack brand behind Slim Jim, Jack Links and Chomps with dollar sales up over 89% according to year-over-year Circana sales tracking.
To keep up with that growth, Archer opened a second manufacturing facility in the Los Angeles area and launched its first national marketing campaign, “Stick to Real,” featuring a talking blue bull mascot.
