Crave New World to Launch in 1,500+ Target Stores Nationwide

Crave New World, a clean-label frozen comfort foods company, announced today that it will launch in over 1,500 Target stores nationwide this spring. This placement represents the company's largest retail expansion to date and signifies a significant pace of growth in the frozen meals section. Crave New World began as a viral sensation in March 2025 on select college campuses and currently offers four SKUs: Grass-fed Beef Meatloaf, Southwest Turkey Lasagna, Chicken Enchiladas, and Chipotle Chicken Mac 'n Cheez. These meals are high in protein and made without the chemicals, seed oils, and additives that have led to increased scrutiny of ingredient standards across the grocery aisle. "Target's decision to bring Crave New World to scale reflects what we're seeing from consumers everywhere: they want recognizable, satisfying meals, but they're paying close attention to ingredients," said Matthew Brag, CEO and founder. "Our job is simple: to put our own spin on the classics people already love, with modern flavor profiles and healthier ingredients—without asking people to change how they eat."