Marketing: Fresh Looks for Stone & Skillet, GoodPop and GoNanas; Junkless Teams with Livvy Dunne
B-Sides Flips The Record With New Design
As Gen Z harnesses ‘90s era fashion with baggy clothes and neon hues, snack brands are taking a cue from the “golden era of snack culture” as well. Upcycled puffs brand B-Sides is bringing the noise with a packaging refresh that leans heavily on color and caters to that younger generation of better-for-you snackers.
After making its retail debut in January 2025, the snack made from pea protein, upcycled corn meal and oats from plant-based milk production has unveiled a bold redesign. The revamped look signals to “when food advertising was irreverent and brands had big personalities.”
Initially, the brand had subtle black color pouches with an image of the puffs and flavor varieties standing out more than the brand name. The new design puts the brand name big in front with loud colors like neon green, canary yellow and sky blue. B-Sides also opted to change out the format from 2 oz. compostable, resealable pouches to 1 oz. bags.
The new visual identity was led by U.K.-based design firm Studio Mondo.
Stone & Skillet Updates Branding
English muffin maker Stone & Skillet has refreshed its packaging as well. For the first time in its over 12-year history, the Boston-based business has changed its visual identity. The new branding brings a skillet illustration to the logo and adds brighter colors to differentiate flavors.
“We wanted to honor the foundation of our beginning sticker days and our journey as a modern heritage brand – keeping the soul of the early days, but elevating everything around it,” said Stone & Skillet CEO Cam Meekins in a LinkedIn post.
Along with its new packaging, the brand has added a Strawberry variety to its assortment.
GoodPop Joins The Refresh Party
Better-for-you popsicle brand GoodPop started the year with a fresh look. The brand unveiled its new look last month at Expo West.
The new look includes an updated brand name font in all-caps. While GoodPop maintained its signature teal palette, the brand added color rainbows to its various product labels.
“I founded this brand in ‘09 when I was a student at UT. The first logo was a crappy sketch in my notebook, and after 15 years I am humbled to get the chance to refresh the brand,” founder and CEO Daniel Goetz wrote on LinkedIn. “We’ve grown up a bit — but we’re not changing who we are. New look. Same good vibes.”
GoNanas Unveils Fresh Look
Banana bread mix brand GoNanas is peeling back a fresh look created by creative agency STONE Strategy & Design, aimed at fueling greater retail growth. The new design features a masterband pink, flavor-specific color gradients, flavor cues and a refreshed wordmark.
“STONE didn’t just give us a beautiful brand refresh; they gave us a strategic tool for growth,” said Annie Slabotsky Nasatir, co-founder of GoNanas, in a press release. “We’ve always had a product people loved, and this reimagined branding bridges the gap between our loyal community roots and the visual impact required for national disruption.”
JUNKLESS Teams Up with Livvy Dunne
Influencer and former artistic gymnast Livvy Dunne is the latest brand ambassador for granola and protein bar purveyor JUNKLESS Foods.
As part of the partnership, Dunne will be featured in campaigns highlighting the bars’ 15 grams of protein, high fiber content and clean ingredient deck. The campaign kicked off last month with the slogan, “Get things DUNNE.”
Yasso Calls Out ‘Freezer Fraud’ with Bethenny Frankel
Coinciding with the launch of its new Frozen Greek Yogurt Spoonables, Yasso is joining forces with television personality Bethenny Frankel to call out “freezer fraud,” the act of better-for-you ice cream brands overpromising and underdelivering indulgent flavor.
“For too long, consumers have had to choose between indulgence and balance – and too many brands have gotten away with delivering neither,” said Bentley King, U.S. head of marketing operations for The Magnum Ice Cream Company, in a statement. “Our new spoonable Greek yogurt delivers the creamy, craveworthy experience people want with the nutrition they expect – no tricks, no tradeoffs, no apologies.”
As part of its “Foolproof Freezer” campaign, Yasso will be giving away 40,001 (a nod to April Fools’ Day) Frozen Greek Yogurt Spoonables, which are available in Mint Chocolate Chip, Chocolate Chip Cookie Dough, Fudge Brownie, Cookies ‘n Cream and Coffee Chocolate Chip flavors.
Shaq-A-Licious Named Official Gummy of NCAA
Retired NBA superstar Shaquille O’Neal is seeking to sweeten March Madness with his new Shaq-A-Licious SLAMS candy, created in collaboration with The Hershey Company. Each bag features multi-textured gummy balls in watermelon, strawberry and orange flavors, as well as a sour mango chewy hoop. As the official gummy partner of the National Collegiate Athletic Association (NCAA), Shaq-A-Licious will host a series of activations during the Final Four Weekend, including the Operation Homefront partnership with Walmart, the Shaq-A-Licious Slams truck at the NCAA tipoff tailgate and Big Pod with Shaq live taping.
“SLAMS is about having fun. I want fans to stack it, slam it and snack it with me while we watch the future of basketball battle it out on the court,” said O’Neal in a press release.
HEYDAY Canning Co. Revamps Bean Labels
HEYDAY Canning Co. is rolling out new labels for its bean line, aimed at better communicating its positioning as a high-quality, convenient base for a full meal packed with protein and fiber, according to a LinkedIn post from co-founder and CEO Kathryn Kavner Woolf. The brand has also given its beans a new moniker: Saucy Beans.
“We’re building a product for weeknight meals. For people who want something quick, but still care about taste, quality, and ease. This label is about meeting a moment more clearly and confidently at shelf. We can’t wait to see how these tweaks affect performance,” she wrote.
