Branding
IQBAR Drops Keto Callout, Refreshes Brand Amid Distribution Expansion
IQBAR is rolling out new packaging across all three product lines next week that will bring simplified nutrition claims and see the adoption of a new tagline: “For Smart Mouths.”
Tacombi Was Always Intended To Tap Into CPG, The Challenge Was Scale.
Plenty of CPG brands also supply foodservice operators in the U.S., but in Mexico, that ecosystem has been deeply ingrained for decades. It’s that relationship that Tacombi has set out to modernize in the U.S.
ChocXO Rebrands to Gain Broader Appeal
Confectionary brand ChocXO is launching new packaging that executives hope can marry its roots in the keto community with a more premium positioning.
Rebranded Evolve Line Pushes Pepsi Further into Plant-Based Space
This month, Evolve, Cytosport’s plant-based protein platform brand, will debut a new brand identity and reformulated products across its range, beginning with its core shake line. With dairy-based Muscle Milk experiencing double-digit sales declines, according to Nielsen data, Evolve is positioned to be Pepsi’s primary growth driver in plant-based protein, a space that includes players like OWYN, Koia, Orgain and Aloha.
That’s It Lawsuit Sparks Conversation Around Clean Label Branding
Front-of-pack “clean labels” have become one of the most important ways for brands to demonstrate their whole food characteristics. But it’s also becoming a source of legal tension.
5 Rebrands & Refreshes to Check Out This Fall
Just like the high-end frocks of this past month’s New York Fashion Week, across the country new packaging is strutting down their own catwalks: grocery store shelves. It may be hummus instead of Hermes, but the new designs are just as riveting to those in the industry. After time spent listening to consumers and retailers, brands including Ithaca Cold Crafted, One Degree and Hippeas all have launched refreshed designs to help them stand out in crowded categories. Here are a few examples that caught our attention.