Branding
Featured Branding Content
Marketing: Bachan’s Unveils Bold New Look; Archer Rolls Out First National Campaign
Japanese barbecue sauce brand Bachan’s has unveiled a refreshed visual identity and packaging design centered around its octopus mascot, Octo.
How Back To Nature Rebuilt With An ‘Insurgent Brand Mindset’
Back to Nature has reconstructed the basics of its operations while rebuilding its team and refining its approach to the better-for-you snack category two years after B&G Foods sold it to Barilla without a single team member.
Kodiak Co-Founder Brings Protein To Pretzels With Kindling Snacks
Cameron Smith jumped back into the CPG game this month, supported by a handful of his Kodiak colleagues, with the launch of protein pretzel brand Kindling Snacks.
Additional Content
How SMASH it! Foods is Catering to the ‘Modern’ Seafood Consumer
The Plant Based Seafood Co. this month is launching SMASH it! Foods, a new line of Superfood Salmon Balls.
Olyra’s Refresh Marries Greek Heritage With Mass Market ‘Appetite Appeal’
Olyra today unveiled a new identity featuring “vibrant, playful visuals,” food photography and a strategic hierarchy of the elements on-pack in order to “drive appetite appeal on-shelf” for its Greek-inspired products.
Marketing: Activia Brand Refresh Targets Gen Z, Milk Bar Teams With Premier Protein
Activia is getting a glow-up both inside and outside the cup, aimed at connecting with a new generation of consumers who are increasingly focused on gut health.
Buckwheat Is Building Momentum. What Brands Are At The Forefront?
Ancient regenerative grain buckwheat is growing its presence in the U.S. market, and three exhibitors at this year’s Summer Fancy Food Show presented a range of applications aimed at introducing the gluten-free, fiber-rich input into American diets.
Rebrand, Refresh: Beny Yogurt and Buldak Debut New Looks
Spring refreshes are in, and this is a combination you would never want to mix together. Here’s a look at two big image updates including one legacy Asian food player’s consumer awareness efforts and an entrepreneurial yogurt startup’s move to avoid growing confusion.
Tok-ing Trouble: How One Startup Is Navigating TikTok Shop
New sales channels don’t emerge often, but when TikTok Shop hit the scene two years ago, entrepreneurial CPG brands knew it was something worth paying attention to. However, as the platform has evolved, some growing pains have begun to pop up.
Why LOVO Chocolate Markets Plant-based Milk Varietals, Swiss Origin
LOVO Chocolate has honed a unique position in the milk chocolate set and is aiming to “punch out” a new arena that embraces the flavor profiles of plant milks.
The Sauz Is Simmering: Can It Build For A New Generation?
The aptly named pasta sauce brand is aiming to reinvent the jarred tomato sauce category with ‘innovative, flavor-forward SKUs.’
Walmart Doubles Down On Private Label With Premium, Accessible bettergoods Debut
The country’s largest grocery retailer is setting up to capitalize on consumers’ growing affinity for private label offerings amid continued, heightened food prices. Walmart debuted its new store brand, bettergoods, today with over 300 unique products.
IQBAR Drops Keto Callout, Refreshes Brand Amid Distribution Expansion
IQBAR is rolling out new packaging across all three product lines next week that will bring simplified nutrition claims and see the adoption of a new tagline: “For Smart Mouths.”