Squeezy Soy Sauce Is Here From Ni-Howdy

DALLAS, TX (July 29, 2026): Ni-Howdy, the Dallas-based Asian pantry brand behind the Golden Ticket-winning Chili Crunch, today announced the launch of Ni-Howdy Squeezable Soy Sauce, the first organic soy sauce in U.S. retail designed squeeze-first.

The squeeze bottle already transformed olive oil, hot honey, and mayonnaise. Soy sauce, one of the hardest-working condiments in the American kitchen, stayed stuck in heavy glass with drip-prone spouts and crusted caps. Ni-Howdy's bottle fixes that. A precision silicone flow-control valve dispenses only on an active squeeze and seals the instant you let go. Flip it, shake it, store it cap-down in the fridge door. It doesn't drip.

"Every other bottle in the fridge got smarter. Soy sauce didn't," said Zach De Bernardi, co-founder of Ni-Howdy. "We built the bottle we wanted on our own counter: one hand on the wok, one hand on the squeeze. No cap to unscrew, no puddle on the shelf, no over-pour drowning your rice."

The details: a 13.5 fl oz BPA-free PET squeeze bottle; organic, non-GMO, gluten-free brewed soy sauce; suggested retail price of $9.99.

The launch caps a breakout stretch for Ni-Howdy. The brand was selected for KeHE's Elevate emerging-brands program and its Trend Finder campaign, where it earned a Golden Ticket, top honors that include placement in up to 12 KeHE distribution centers nationwide. Ni-Howdy products are sold today at specialty grocers across Texas, including Wheatsville Co-op and Royal Blue Grocery.

Ni-Howdy Squeezable Soy Sauce begins shipping August 1, 2026, and will be available at ni-howdy.com and through KeHE nationwide.

About Ni-Howdy

Ni-Howdy makes Asian pantry staples with Texas swagger. Founded in Dallas by Zach and Dana De Bernardi, the brand pairs organic-forward ingredients with a loud-and-proud identity fronted by Meowdy, its cowboy cat. The current lineup includes Chili Crunch, Umami Tsunami everything seasoning, and Squeezable Soy Sauce, with Miso Bone Broth Powder arriving Q4 2026. Ni-Howdy is distributed nationally through KeHE. Learn more at ni-howdy.com.