Marketing: David and Fields Good’s Ice Cream Collab; Mondelēz Sponsors the Chiefs

David and Fields Good’s Ice Cream Collab

David Protein is keeping cool this summer with a one-day-only, co-branded protein ice cream cookie offering made in collaboration with Fields Good.

The functional desserts, which contain around 20 grams of protein per serving, will only be available for a single day on August 22 at David’s New York City pop-up scoop shop, located in the West Village in Manhattan.

Menu items for the event will include “My Butter Half,” made with a peanut butter Fields Good cookie split in two around a scoop of David’s frozen dessert, as well as “Smart Cookie Crumble,” a sundae-style scoop with Fields Good’s Focus Cookie (made with creatine and Cognizin) crumbled on top.

The first 100 customers will receive their desserts free of charge.

David introduced its protein frozen dessert in pints in June with four flavors; the initial batch reportedly sold out in 28 minutes. The line remains sold out on the brand’s website, but is available at the brick-and-mortar location in New York and is heading to retail with Target stores nationwide.

The brand’s pints are positioned as an indulgent frozen dessert packed with 30 grams of protein, 210 to 260 calories and 2 grams of sugar or less per serving.

Mondelēz Becomes Official Snacking Partner of KC Chiefs

Mondelēz has entered a multi-year sponsorship deal with the Kansas City Chiefs to serve as the NFL team’s Official Snacking Partner.

The deal marks the first pro football team sponsorship for Mondelez, maker of brands like Oreo, Sour Patch, Chips Ahoy! and Ritz Crackers,

The sponsorship will include a strong presence at the team’s Arrowhead Stadium alongside customized retail displays for stores in Kansas, Missouri and Nebraska and game-day promotions and rewards for Chiefs fans.

“We are incredibly excited to kick off the football season by charging into Chiefs Kingdom alongside one of the most iconic fanbases in sports,” said Nick Rogers, director of portfolio marketing & sponsorships at Mondelēz, in a press release. “Mondelēz snacks have fueled legendary tailgates and family gatherings for generations.”

“We are thrilled to welcome Mondelēz International to Chiefs Kingdom as our Official Snacking Partner,” added Chiefs EVP and chief revenue officer Tyler Kirby. “Their iconic roster of snacks is already a gameday staple for millions of households, and together we look forward to elevating the fan experience at Arrowhead Stadium and throughout our community.”