Brad Avery
Posts by Brad Avery
Plant-Based Manufacturing in Flux As SunOpta Expands, Maple Leaf Retreats
A pair of major plant-based ingredient manufacturers are recalibrating their respective growth strategies this week, but not in the same direction. First, declines in plant-based product sales has led Canadian manufacturer Maple Leaf Foods to close two of its U.S. plant protein production facilities, consolidating all of its production into a single site in Indianapolis, Ind.
Instacart, Gopuff Team Up for Integrated Sales and Advertising Platforms
Online grocery competitors Instacart and Gopuff are joining forces, as the companies announced today that Gopuff will join the Instacart Marketplace and utilize the Instacart Carrots Ads platform to power advertising on its own app in the U.S.
Eat Happy Kitchen Brings Cheese Bites Snacks to Retail with HomeGoods Launch
Clean-label food brand Eat Happy Kitchen is going deeper into retail, expanding its flagship pasta sauce line in California and bringing its high protein Cheese Bites snacks to brick-and-mortar accounts for the first time with a rollout into HomeGoods stores nationwide.
Health Promises Fading, Agentic Appeal Rising in 2027 Trends Report
Consumers are starting to get fed up with being told what they need, rather than offered what they want, according to Tastewise’s 2027 Food and Beverage Forecast. The annual webinar claimed that the “Health Promise” made by food and beverage brands is fading from relevance and in some cases is becoming a turnoff.
Battle Bars Rebrand Backs Off the Skull, Puts Function Forward
The Chicago-based protein bar brand’s comprehensive brand refresh includes redesigned packaging and reformulated bars that cut each serving from 220-240 calories down to 190, while also upping the protein content from 17 grams to 20 grams and increasing fiber to 7 grams per bar.
Hain Celestial Divests International Business, Will Put Proceeds Towards Debt
The Hain Celestial Group is exiting the global market as the New Jersey-based conglomerate announced today it is selling its international business to private equity firm Aurelius for approximately $323 million.
The Watkins Company to Acquire Sauer Brands’ Spice Portfolio
Flavor company Watkins has entered a definitive agreement to acquire Sauer Brands’ spice business, including the recently-purchased Kernel Season’s and Spicer Hunter brands, along with Sauer’s own branded spices and seasonings, the companies announced today. Financial terms of the deal were not disclosed.
How Protein Pints Plans to Remain the Leader in Protein Ice Cream
Protein Pints launched in 2022 when the founders dropped out of college at age 21 to focus on the business full time. Since then, Protein Pints has grown from a 10 store test run in 2024 to reporting over $10M in annual revenue and expanding to more than 15,000 locations nationwide.
David Protein, Liquid Death Facing Lawsuits Claiming Allulose Contradicts ‘Zero Sugar’ Claims
David Protein is facing a proposed class action lawsuit taking aim at its claim of containing zero sugar despite its use of allulose. The case comes as Liquid Death is also facing two proposed class action lawsuits surrounding its energy drinks claiming “0g sugar” while use allulose, a sweetener that has been classified by the Food and Drug Administration (FDA) as a sugar.
K-12 School Meal Supplier Revolution Foods Acquires Ardella’s
California-based school meal provider Revolution Foods has acquired Ardella’s, a five decade-old maker of pizzas and burritos primarily sold to K-12 schools. Financial terms of the deal were not disclosed.






