Introducing DIRTY GUT: Chocolate Made to Eat Every Day

Boston startup debuts category-defining Probiotic Chocolate Bites line designed to be enjoyed every day.

BOSTON, MASSACHUSETTS – March 31, 2026 – DIRTY GUT, a chocolate company on a mission to reclaim chocolate as something you can enjoy every day, today launched its first line of Probiotic Chocolate Bites. Available in three crave-worthy flavors—Rich Dark, Sea Salt Crunch, and Classic Milk—each 10-gram bite delivers up to 2 grams of fiber and 1 billion live probiotics without sacrificing the rich, indulgent taste chocolate lovers expect.

The launch addresses a growing disconnect in the $140+ billion global chocolate market: 95% of Americans don't get enough daily fiber, yet the average American eats chocolate two to three times per week. DIRTY GUT bridges that gap by transforming chocolate from a guilty pleasure into something that can be part of a daily routine, without compromising taste.

"I lost 40 pounds and became obsessed with finding healthy foods that actually tasted good," said Daniel Berlin, Founder of DIRTY GUT. "When I couldn't find chocolate that met my standards, I realized someone needed to fix this. For centuries, chocolate was valued as a healthy food. It only became junk over the past 150 years. We're bringing it back to its roots."

The brand has already built significant momentum ahead of its official launch, with Berlin’s @dirtygutdan Instagram account amassing over 41,000 followers eager for the product's arrival.

Chocolate First

Each DIRTY GUT chocolate bite contains a proprietary blend of three prebiotic fibers and four strains of live probiotics, made with ethically sourced cocoa. The Classic Milk flavor is made with gut-friendly A2 dairy—the first snacking chocolate of its kind to do so. But the company's philosophy is simple: make amazing chocolate first, then make it even better.

"We didn't start with a probiotic supplement and try to make it taste like chocolate," Berlin explained. "We started with delicious cocoa and crafted exceptional chocolate. Then we enhanced it with more fiber, less sugar, and live probiotics. We're a chocolate company. We just happen to make chocolate you can feel good about eating every day."

Following a successful soft launch in April 2025 that introduced a single flavor to Boston-area retailers and Raley's Supermarkets, DIRTY GUT is now rolling out its complete line nationwide through online sales, with broader retail expansion planned for late 2026.

DIRTY GUT is available for purchase at dirtygut.com. It retails starting at $42.99 for a pack of six bags, each containing eight individually wrapped bites.

About DIRTY GUT

DIRTY GUT is a chocolate company reimagining what everyday chocolate can be. Founded by Daniel Berlin in Boston, MA, DIRTY GUT combines ethically sourced cocoa with functional ingredients to create chocolate that's delicious enough to crave and beneficial enough to enjoy every day. The company's mission is to return chocolate to its roots as something worth enjoying daily, not saving for special occasions.

For more information, visit dirtygut.com or follow @trydirtygut on social media.

Media Contact

Daniel Berlin

443-223-5856