Snak Club Expands Partnership with Mike’s Hot Honey into Salty Snacks with New Toffee Peanuts and Snack Mix

Snak Club™, the snack brand known for rewriting the rules of flavor, today announced the next chapter of its partnership with Mike’s Hot Honey®, expanding beyond candy into the salty snack aisle with the launch of Snak Club x Mike’s Hot Honey Toffee Peanuts and Snak Club x Mike’s Hot Honey Snack Mix.

Following the successful debut of Snak Club x Mike’s Hot Honey Bombs and Gummy Bears, the brands are doubling down on their shared obsession with bold, craveable flavor, this time bringing the signature sweet heat of Mike’s Hot Honey to crunchy nut and snack mix formats.

“Snak Club is all about pushing flavor into unexpected new territory,” said Jen Paragallo, CMO of Century Snacks. “With Mike’s Hot Honey, we found a partner that does the same. After seeing the response to our candy launch, expanding into the salty snacks aisle felt like the obvious—and exciting—next move.”

The new lineup builds on one of today’s most powerful taste trends—the continued rise of sweet heat—by delivering it across layered textures and formats designed for everyday snacking.

The Snack Mix brings together honey roasted peanuts and cashews, toasted corn, sesame chips, and chili cheese corn jacks for a bold mix of crunchy, nutty, crispy, and cheesy elements. Each handful delivers a balanced hit of sweetness and heat, with Mike’s Hot Honey adding its signature kick.

The Toffee Peanuts take a more indulgent approach, starting with roasted peanuts coated in a kettle-cooked toffee shell made from real butter and sugar for a rich, snappy crunch. The addition of Mike’s Hot Honey creates a layered experience: sweetness up front, crunch throughout, and a subtle heat that builds at the finish.

For Mike’s Hot Honey, the expansion into salty and savory snacks continues to showcase the versatility of its iconic flavor profile.

“Sweet heat has always been about balance,” said Mike Kurtz, founder of Mike’s Hot Honey. “Seeing that flavor come to life in new formats like snack mixes and toffee-coated peanuts is incredibly exciting. Snak Club keeps finding ways to push it somewhere new.”

The launch further cements Snak Club’s position as a leader in bold, culture-driven snack innovation, continuing its track record of standout collaborations across categories.