A 4-Ingredient Candied Pecan Is Disrupting the $1.2B Category and Just Landed in Target's Charcuterie Set Nationwide

FORTUNE FAVORS

Nuts, Enchanted

FOR IMMEDIATE RELEASE

Media Contact: Sam McDaniel, CEO

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Fortune Favors Joins Target’s Curated Charcuterie and Entertaining Set in Super Target Stores Nationwide

Wisconsin’s chef-crafted, four-ingredient candied pecans selected as part of Target’s premium entertaining experience across its Super Target format

MADISON, WIS. (May 2026) — Fortune Favors, the award-winning premium candied pecan company, today announced the nationwide launch of three of its most popular products in more than 220 Super Target stores. The Classic, The Everything, and The Spicy, available in the brand’s signature 3.25-ounce premium pouches, are now merchandised within Target’s curated charcuterie and entertaining set, positioned alongside specialty cheeses, cured meats, and artisan crackers.

The placement reflects a deliberate strategy by Target to build a complete, premium entertaining experience for its shoppers. Rather than slotting Fortune Favors into a conventional snack aisle, Target’s merchandising team selected the brand as part of a curated spread designed for consumers who want every element of their entertaining board to meet a higher standard. The launch was facilitated through distribution partner Gourmet Foods International (GFI).

The partnership comes as Target has publicly signaled a commitment to reformulating its approach to shelf space, reducing products with synthetic ingredients and expanding its assortment of clean-label, wellness-focused brands. Fortune Favors’ profile — four ingredients, no artificial anything, and dramatically less sugar than the category standard — aligns directly with that direction.

“Target isn’t just adding snacks; they’re constructing an experience,” said Sam McDaniel, CEO of Fortune Favors. “The full entertaining spread, assembled for shoppers who want it done right: cured meats, cheese, crackers, and nuts. They want each piece to be worthy of the board. We’re that nut. We built this brand to deserve exactly this kind of shelf.”

Fortune Favors’ candied pecans are made using a proprietary toasting and coating process developed by company founder Chef Eric Rupert, whose culinary career spans more than 40 years across some of the Midwest’s most celebrated kitchens. The process produces a candied pecan with just 7% sugar by weight, compared to 30–50% in conventional candied pecans, using only pecans, cane sugar, canola oil, and kosher salt. All products are vegan, gluten-free, and non-GMO.

The three flavors available at Super Target:

The Classic — The original sweet-and-salty perfection, made with just four ingredients.

The Everything — A savory, everything-bagel-inspired blend featuring sesame, onion, garlic, and poppy seeds.

The Spicy — A five-chili blend delivering bold heat balanced by the pecan’s natural richness.

“Every pecan we make gets the same care, whether it’s served on an entertainer’s board or snacked on in the car on the way home from a weeknight Target run,” said Chef Eric Rupert, Founder of Fortune Favors. “That’s what this has always been about: making something truly extraordinary accessible to more people, and helping them slow down and savor the moment.”

The Super Target launch adds to Fortune Favors’ rapidly growing national presence, which now includes more than 3,000 retail locations across retailers such as Publix, Whole Foods Market, H-E-B, and Fresh Thyme. The company operates an SQF-certified production facility in Cottage Grove, Wisconsin, and was named Wisconsin Small Business Persons of the Year by the U.S. Small Business Administration in 2024. Fortune Favors has been featured on Top Chef, PBS Wisconsin Foodie, and QVC.

Fortune Favors products are available now in the specialty cheese and charcuterie section of Super Target stores nationwide at a suggested retail price of $6.99 per 3.25-ounce pouch. Products are also available online at fortunefavorsnuts.com and through select retailers across the country.

About Fortune Favors

Founded in Madison, Wisconsin, by Chef Eric Rupert and co-founder Jessica Benish, Fortune Favors is a premium candied pecan company on a mission to enchant every moment. Using a proprietary cooking process and just four simple ingredients, Fortune Favors produces candied pecans with 7% sugar by weight — a fraction of the 30–50% industry standard — with no artificial ingredients of any kind. The brand boasts a 97% first-taste recall rate and is available in more than 3,000 retail locations nationwide, including Publix, Whole Foods Market, H-E-B, and Super Target, as well as online at fortunefavors.com. Fortune Favors operates an SQF-certified facility in Cottage Grove, Wisconsin. Learn more at fortunefavorsnuts.com.