New Products: Graza Expands Potato Chip Line, Smackin’ Teams Up with A-Rod
In this week’s new products roundup, Graza expands its potato chip lineup, Smackin’ hits a home run with former MLB star Alex Rodriguez and Feel Good Foods dives deeper into the breakfast category.
Calbee
Asian salty snack brand Calbee is expanding its legacy offerings with two new SKUs: Roasted Miso & Garlic Potato Chips and Takoyaki Ball Kimchi Cheese. The former features umami-forward thin-cut chips, while the latter features corn puffs with kimchi and cheese flavors. Learn more by visiting calbeeamerica.com.
Welch’s
Welch’s has introduced Probiotic YogoFruits and Absolute Fruitfuls Fruit Strips, tapping into rising consumer demand for no-added-sugar, digestive-health-focused products. The former is available in Strawberry and Peach-Mango varieties and delivers two billion probiotic cultures per serving. The latter – available in Strawberry, Berry Medley and Mango-Peach flavors – is a reformulated version of the brand’s Fruitfuls with more fruit, added fiber and no added sugar. Both product lines will begin rolling out nationwide in June. More information is available at welchsfruitsnacks.com.
Milly Pepper
Milly Pepper is seeking to transform a pantry staple “from an afterthought to a kitchen hero” with the introduction of its 3-SKU pepper line, including black, green and white single-origin whole peppercorn varieties. All of the brand’s peppercorns are sourced from a fourth-generation farm in the Andean foothills of Ecuador. Milly Pepper is now available on the brand’s website, millypepper.com, for $14 per 2 oz. tin.
Clio Snacks
Just in time for summer, Clio has launched a new Piña Colada Greek Yogurt Bar, which features pineapple-coconut-flavored Greek yogurt wrapped in a chocolate shell. Each bar delivers 8 grams of protein. The new flavor will be available at Whole Foods Market beginning in June with a SRP of $5.99 per 4-pack. For more information, visit cliosnacks.com.
Goodies
Global snacking brand Goodies has landed in the U.S. with six products designed for children ages four and up: PB&J Poppers in Grape and Strawberry flavors, Banana Bread Mini Oat Bites and Sea Salt Sweet Potato Sticks, Cinna-Toast Crunch Squares and The Mac & Cheese Noodles. The entire lineup is free from artificial sweeteners, food dyes and high-fructose corn syrup. Goodies is available in the baby and toddler food aisle at select Walmart and Kroger stores, and online via Amazon. More information is available at goodies-snacks.com/en-us.
Purely Elizabeth
Purely Elizabeth unveiled its new Protein Granola in three flavors, building on the launch of its beauty-inspired granola earlier this year. The new line contains 10 grams of protein and 6 to 8 grams of fiber per serving, derived from nuts and seeds; it does not contain any protein powders, isolates or fillers. The product is made from a blend of organic oats, pumpkin seeds, almonds, cashews and chia seeds, with flavors including Cinnamon Toast, Almond Butter & Berries, and Dark Chocolate Blueberry. For more information, visit purelyelizabeth.com.
Hippeas
Hippeas is leaning heavily on its hero legume – the chickpea – to create the new Protein Crunch line, which contains 8 grams of protein per single-serving bag; however, it also contains pea protein concentrate. The puffs – available in Cheddar Vibrations and Pizza Party flavors – are made with avocado oil and are baked rather than fried. Learn more by visiting hippeas.com.
Graza
Olive oil producer Graza is rolling out its Extra Virgin Olive Oil Potato Chips to Target stores nationwide in four flavors: Zesty Caesar, Hot ‘N Sweet, Sea Salt & Vinegar and Classic Sea Salt. The chips are crafted with yellow skin, yellow flesh potatoes cooked in 100% EVOO. More information is available at graza.co.
Feel Good Foods
Feel Good Foods is expanding its frozen, gluten-free breakfast lineup with French Toast Sticks in Original and High-Protein Chocolate Chip varieties. The former features cinnamon-spiced bread “crisped to golden perfection,” while the latter features chocolate chip-studded bread and delivers 10 grams of protein per serving. Both SKUs are now available at Whole Foods Market and Sprouts Farmers Market. For more information, visit feel-good-foods.com.
Zbar
Zbar has unveiled its latest kids snacking innovation: Zbar Oat Bites. Available in two flavors at launch – Chocolate and Iced Oatmeal Cookie – each single-serve pack contains 14 grams of whole grains. The new offerings are now available at retailers nationwide with a suggested retail price of $6.49 per 6-pack. Additionally, Zbar has introduced a Strawberries ‘n Creme flavor to its Zbar Protein lineup. Learn more by visiting clifbar.com/clif-kid.
Kodiak
Seeking to provide a grab-and-go snack for summer adventures of all kinds, Kodiak is launching Drizzled Mini Bars in Blueberry Lemon and Brown Sugar Cinnamon varieties. Each 100-calorie bar delivers 5 grams of protein and is crafted with 100% whole grains. More information is available at kodiakcakes.com.
Smackin’
Next-gen sunflower seed brand Smackin’ has teamed up with former MLB star Alex “A-Rod” Rodriguez to launch a limited edition Honey BBQ flavor. The new offering is available on the brand’s website, smackinsunflowerseeds.com, for $24.99 per 6-pack of 4 oz. bags.
Baked By Melissa x Jack’s Coffee
Baked by Melissa has partnered with Jack’s Coffee for a limited-edition collaboration that turns the coffee chain’s most popular coffee drinks into bite-sized cupcakes. The flavors include Jack’s Cold Brew, Iced Happy Jack and Vanilla Cold Foam, all of which will be available from May 15 to September 8 at Jack’s Sag Harbor and Amagansett locations and all Baked By Melissa retail stores. For more information, visit bakedbymelissa.com.
LARABAR
LARABAR is tapping into heightened consumer demand for protein with the aptly-named LARABAR Protein, available in Peanut Butter Chocolate, Cinnamon Nut and Lemon flavors. Each bar delivers 10-12 grams of plant-based protein, depending on the variety. Learn more by visiting larabar.com.
