CPG Week Podcast: Big Bets on Beans and Bone Broth. Plus, Olipop Glows Up

In this episode:

This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery discuss Brami’s new funding, Olipop’s refreshed brand identity, Kettle & Fire’s leadership transition, and Danone’s plans to sell its stake in Lifeway Foods.

Show Highlights:

0:20 – Brami has raised $33 million in a funding round led by VMG Partners to support continued growth of its lupini bean products. Monica explains more.

3:05 – Olipop is unveiling its first major brand refresh since its launch in 2018, debuting an updated label design as part of a new marketing and creative initiative positioning it as “The feel good soda.” Brad breaks it all down.

7:30 – Kettle & Fire announced a leadership transition as part of a broader push to scale the bone broth brand into a significantly larger wellness platform. Monica details the company’s next phase.

11:50 – After its attempts to buy the company outright were rebuffed, Danone is preparing to exit Lifeway Foods, selling its stake in the U.S. kefir market leader. Brad outlines the sordid history between the two companies.

About CPG Week

CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage.

New episodes are released every week. Send us comments and suggestions anytime to cpgweek@nosh.com.

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