New Products: Kraft Takes Parm on the Go; Barebells Pumps Up the Protein

In this week’s new products roundup, Kraft Natural Cheese makes parmesan pocket-sized, Barebells pumps up the protein in its bars, and Heinz expands into ready-to-eat soups.

7-Eleven

As private label products continue to gain traction, 7-Eleven is expanding its 7-Select private brand with the launch of Seleccíon 7, a Hispanic-inspired product line created to celebrate familiar cultural flavors. The assortment includes Vanilla and Chocolate Conchas, Mantecadas and Panqué con Nueces, with additional candy and snack offerings – such as chamoy peach rings and Japanese-style peanuts – available in select regions. The bakery products are available at participating 7-Eleven, Speedway and Stripes stores nationwide. Learn more by visiting 7-eleven.com.

Doich

Better-for-you snack brand Doich has introduced Protein Cups, a candy-inspired offering delivering 20 grams of protein and 10 grams of fiber with zero sugar alcohols. The new product debuted on Oct. 12, selling out in 35 minutes following the brand’s Tasted Decides Tour. Launching first in Dark Chocolate Sea Salt, the cups are available in 12-packs containing two cups per pack for $29.99, with a restock and additional flavors expected in mid-November. More information is available at doichfoods.com.

Elavi

Elavi launched Chocolate Chip Cookie Dough Protein Blondies in more than 160 Costco locations across the Southeast, Los Angeles, Orange County and Hawaii. The newest flavor, developed in response to consumer demand, combines a cookie dough-inspired texture with 10 grams of protein and 10 grams of fiber per serving without refined sugars, sugar alcohols, seed oils, gluten, dairy, eggs or artificial ingredients. For more information, visit elavi.co.

Barebells

Barebells has expanded its portfolio with the launch of its new High Protein Bar range, featuring 28 grams of protein per 60 gram bar and no added sugar. Developed with a new blend to boost protein content while maintaining the brand’s signature taste and texture, the bars are available in two flavors: Cookie Captain and Choco Champ. Both flavors are available through gyms, retail outlets and online at shop.barebells.com.

Gheelish

After a year of product development, Gheelish is gearing up to launch a line of protein cookies at Sprouts Farmers Market nationwide in November. Available in three flavors – Chocolate Chip Sea Salt, Oatmeal Raisin and Peanut Butter Chocolate Chip – each cookie contains 10 grams of protein and 250 calories. Learn more by visiting gheelish.com.

Kraft Natural Cheese

Kraft Natural Cheese is introducing Pocket Parm, a limited-edition, portable version of its grated cheese bottles that clip onto bags and feature collectible charms. The launch offers consumers an early taste of three new grated cheese varieties – Tomato Basil Parmesan, Garlic Herb Parmesan and Cheddar – ahead of their full-size nationwide rollout in January. Available in limited quantities, Pocket Parm will be distributed through a branded mobile truck making stops in Los Angeles and Orlando. More information is available at kraftnaturalcheese.com.

Heinz

Heinz is expanding beyond condiments with the introduction of its new Heinz Soup Collection, marking the brand’s first entry into Canada’s ready-to-eat soup category. Available exclusively in Canada, the lineup features six varieties: Homestyle Chicken Noodle, Thai Style Coconut Curry, Hearty Tomato and White Bean, Cheesy Potato, Rich Mushroom and Curry Butternut Squash. The collection is rolling out across Canada this month. For more information, visit kraftheinzcompany.com.

Bertolli

Bertolli has debuted Canola + Olive Oil, a new cooking oil blend designed to make olive oil more accessible to consumers who typically cook with canola oil. Made with 85% canola oil and 15% Bertolli olive oil, the blend combines canola oil’s neutral flavor and high-heat cooking performance with the nutritional benefits of both oils, including omega-3 ALA and Vitamin E. The new blend is available at Kroger stores nationwide and on Amazon in a 25.36 oz. squeeze bottle and 50.72 oz. family-size bottle. Learn more at bertolli.com.

Verde Farms

Verde Farms expanded its organic beef portfolio with the nationwide launch of Steak Bites on Amazon Fresh, marking the brand’s first new product launch in several years. Made from USDA Organic, 100% grass-fed and finished beef, the pre-cut, ready-to-cook steak pieces are available in 16 oz. packages. More information is available at verdefarms.com.

Saffron Road

Saffron Road is bringing more globally-inspired flavors to the frozen aisle with the launch of four high-protein chicken entrées, including its first Mediterranean-inspired offerings. The new lineup includes Chicken Shawarma, Honey Harissa Chicken, Tomato Feta Chicken Penne and Chicken Birria. Each offering delivers at least 20 grams of protein and 4 grams of fiber per serving. The new meals are rolling out to Kroger stores this month. For more information, visit saffronroad.com.

Kidfresh

Kidfresh is expanding into breakfast and snacking occasions with four new frozen products: Egg Bites & Potato Tots Easy Combo, Mac & Cheese Bites and Blueberry and Chocolate Chip Mini Muffins. All four products are launching at Target this month. Learn more at kidfresh.com.