In this week’s new products roundup, Lay’s serves up holiday-inspired flavors, Dan-O’s brings its seasonings to the sweet side, and Ritz introduces a gluten-free take on its classic crackers.
Spring & Mulberry
Spring & Mulberry has expanded its date-sweetened dark chocolate lineup with Salted Almond, a new bar featuring 72% cacao, whole roasted almonds, and a touch of sea salt. The new offering is sweetened exclusively with dates and made without refined sugar. Salted Almond is available now on the brand’s website and is expected to roll out to retail soon, with a suggested retail price of $9.99. Learn more by visiting springandmulberry.com.
Sweet Loren’s
Sweet Loren’s has launched Thin & Crispy Cookie Dough, a new ready-to-bake offering available in Chocolate Chunks and Double Chocolate varieties. Designed to offer a thinner, crispier alternative to traditional refrigerated cookie dough, the pre-portioned products are Non-GMO, certified gluten-free, dairy-free and free from the top nine major food allergens. The new line is rolling out exclusively at select Whole Foods Market stores this month. More information is available at sweetlorens.com.
Lay’s
Lay’s is introducing five limited-edition flavors inspired by holiday dishes as part of its seasonal Holi-LAY’s lineup. Cheddar Scalloped-Style Potatoes and Roasted Holiday Turkey potato chips will launch nationwide on Oct. 25, followed by Maple Bacon on Nov. 8. The brand is also entering the chocolate-covered chip space with Lay’s Wavy Milk Chocolate and Wavy Dubai-Style Dark Chocolate, the latter featuring dark chocolate and pistachios. Both varieties will debut at select retailers Dec. 1, with broader distribution planned for 2027. For more information, visit lays.com.
Calise Bakery
Calise Bakery has introduced Higher Fiber Soft Kaiser Rolls and Sub Soft Rolls, targeting consumer demand for better-for-you bakery products with increased fiber and protein, fewer net carbs and reduced calories. The former contains 9 grams each of fiber and protein, while the latter contains 10 grams each of fiber and protein. The new products will soon be available at select retailers nationwide. Learn more by visiting calisebakery.com.
Dan-O’s
Dan-O’s Seasoning is making its first foray into the sweet seasoning category with the launch of Dan-O’s Delights, a new line designed for use in baking, desserts, breakfast foods and snacks. The line includes two varieties: Cinn-O Crunch (honey, cinnamon, brown sugar) and Choc-O Crunch (chocolate, honey, brown sugar). Dan-O’s Delights will be available on the brand’s website beginning Oct. 23 with a suggested retail price of $8.96 per 5 oz. bottle. More information is available at danosseasoning.com.
Good Warrior
PepsiCo’s Good Warrior brand has entered the protein bar category with a new lineup delivering 15 grams of complete protein and 7 grams or less of sugar per bar. The collection includes Sweet Cocoa Marshmallow Bar, Cookie Dough Brownie Crisp and Cookies & Cream Cremewich varieties. The Marshmallow and Brownie Crisp varieties are available now at select U.S. retailers, with Cremewich slated to launch in early 2027. The launch follows Good Warrior’s debut of beef sticks earlier this year as part of PepsiCo’s broader push into protein-forward and functional snacking. For more information, visit goodwarrior.com.
Food For Life
Food For Life Baking Co. has added Organic Sprouted Bagels to its Ezekiel 4:9 product line, marking the brand’s entry into the bagel category. Available in Original and Everything varieties, the new bagels are made with a blend of sprouted grains and legumes, including wheat, barley, beans, lentils, millet and spelt, providing all nine essential amino acids. The bagels are rolling out to the freezer section of natural food stores and select supermarkets nationwide in four-count bags. Learn more by visiting foodforlife.com.
Ritz
Ritz has introduced a certified gluten-free version of its Original crackers, available beginning this month at Walmart and Albertsons with a suggested retail price of $4.49 per 8 oz. box. The new offering is slated to roll out to retailers nationwide in February. More information is available at snackworks.com/brands/ritz.
Vandy
Ancient Crunch is making its first foray into the frozen food category with the launch of Vandy Classic Steak Fries, extending its Vandy brand beyond potato chips. Made with organic potatoes and cooked in 100% grass-fed beef tallow, the fries are available in Original and Salt & Pepper varieties. The product was developed after a surplus potato harvest prompted the brand to explore new uses for its ingredients. Vandy Classic Steak Fries will be exclusively available at Sprouts Farmers Market stores nationwide. For more information, visit vandycrisps.com.
EPIC
General Mills’ Epic brand has entered the meat stick category with the launch of Epic Sticks, a new line of protein-rich snacks available in four varieties: Original, Wagyu Beef, Rotisserie Chicken and Hot Honey Chicken. Made with 100% grass-fed beef or free-range chicken, the sticks deliver 7-10 grams of protein each. Epic Sticks are now available in single packs and multipacks on Amazon and at Sprouts, with a nationwide rollout planned for 2027. Learn more by visiting epicprovisions.com.
Nestlé Toll House
Nestlé Toll House has teamed up with “The Polar Express” to introduce a limited-edition holiday baking lineup featuring themed cookie dough and baking morsels. The Polar Express Cookie Dough combines hot cocoa- and marshmallow-flavored morsels with festive sprinkles, while The Polar Express Morsels offer a seasonal addition to baked goods. Both products are now available at major retailers. More information is available at verybestbaking.com/toll-house.
Daiya
Daiya has introduced Cheesecake Bites, a new dairy-free dessert featuring a creamy cheesecake center coated in a dark chocolatey shell. Available in Original, Strawberry and Dark Chocolate flavors, the bite-sized treats contain 100 calories per serving. Daiya Cheesecake Bites are available at participating Kroger, Sprouts and Meijer locations with a suggested retail price of $8.99 per 227-gram bag. For more information, visit daiyafoods.com.
