Product Launch
Featured Product Launch Content
Beyond Meat Launches ‘Phytosphere’ Platform With Protein Powders and Savory Bars
Beyond Meat is launching a new “plant-powered” portfolio known as Phytosphere, marking the occasion by entering new categories including protein powders and savory protein bars.
Doich Unveils Protein Innovation As It Aims to Be ‘The LesserEvil of Confection’
Doich is gearing up to launch a line of Protein Cups in October, marking its first step beyond its flagship snacking dough. The new confection, which is free from seed oils and artificial sweeteners, will debut direct-to-consumer in 8-packs.
FUNDAY Natural Sweets Built Big Down Under. Now It’s Taking on the U.S.
Building a $100 million candy brand in a country of roughly 27 million people forced FUNDAY Natural Sweets to think beyond the better-for-you niche. Now, the Australian brand is seeking to translate that mass-market appeal to the U.S.
Additional Content
New Products: Gritzy Reimagines Southern Grits, Ni-Howdy Unveils Squeezable Soy Sauce
In this week’s new products roundup, Gritzy seeks to reimagine a classic Southern comfort food, Ni-Howdy unveils squeezable soy sauce, and Chips Ahoy! launches its first-ever mystery flavor.
Sunnie Launches Lunch Kits In ‘Full Circle Moment’
Sunnie Snacks has partnered with other emerging brands to launch two better-for-you lunch kit products, Pizza and Hummus.
Reviews: South 40 Gets Crafty; Plus, 3 Farm Daughters Fiber-filled Pasta
South 40 Snacks added a new premium line of Craft Bars, built on unique flavor profiles such as Vanilla Almond Latte, Pecan Pepper Berry, Good Ol’ Raisin and Peanuts, and Golden Chai Ginger. North Dakota-based 3 Farm Daughters sells a line of pastas that are naturally high in fiber due to its use of a unique wheat variety.
Sorbet Sorority Bets Consumers Want Collagen In The Freezer Aisle
Sorbet Sorority is a new collagen-enriched frozen dessert tapping into the growing demand for better-for-you options in the freezer aisle.
David Brings High-Protein Frozen Dessert Pints to Target Following Sellout Debut
David Protein is introducing its frozen dessert pints at Target stores nationwide. The rollout marks the product line’s retail debut after launching online in June, when it sold out in less than a half-hour.
New Products: Rotten Unveils Tiniez and Chewerz, Mason Dixie Cleans Up the Chicken Biscuit Sandwich
In this week’s notable new products roundup, Rotten enters the protein candy set, Mason Dixie Foods cleans up a classic drive-thru order, and Pringles teams up with Buffalo Wild Wings in anticipation of football season.
Perfect Snacks Bets on New Formats, Ecommerce as Sales Surge
Refrigerated protein bar pioneer Perfect Snacks is doubling down on innovation as sales surge and mainstream momentum behind the brand’s core tenets picks up.
Backflip Built A Kids’ Cereal For the YouTube Generation
Backflip is a new kid-positioned cereal brand, utilizing its co-founder and YouTube creator Ben Azerlart to bring cartoons back to the set.
New Products: Perfect Snacks Does Oat Protein Bars, Firehook Teams with Grillo’s
In this week’s notable new products roundup, Perfect Snacks introduces its first oat-based protein bar, Barnana co-founder Matt Clifford returns with a new clean-label cereal brand and Firehook teams up with Grillo’s Pickles.
Saigon Bonbon Wants to Put Vietnamese Flavors on the Gummy Candy Map
Saigon Bonbon is among the newest entrants in the gummy candy space, pairing Vietnamese-inspired flavors with lower-sugar formulations and a brand story rooted in culture, community and representation.