Product Launch
Featured Product Launch Content
Magic Spoon Extends into Oatmeal, Furthering Efforts to Build a Better Breakfast Aisle
Nostalgia-inspired better-for-you breakfast and snack products maker Magic Spoon is betting that the oatmeal category is ready for the same overhaul it brought to the cereal aisle several years ago.
![[Exclusive] Elavi Goes National with Whole Foods Market; Launches Exclusive SKU](https://d2azl42aua8mom.cloudfront.net/wp-content/uploads/2026/05/28110626/Elavi-970-150x150.png)
[Exclusive] Elavi Goes National with Whole Foods Market; Launches Exclusive SKU
Elavi is expanding nationwide at Whole Foods Market, less than a year after landing its high-protein, gluten-free, vegan brownies in select regions of the natural retailer.
Target Taps Celebrity Chef For Good & Gather Collab
Target is expanding its Good & Gather store brand with help from celebrity chef Roy Choi and his signature Korean-American flavors.
Additional Content
Novus Foods Debuts New Protein Dessert Line Under Winky
Noosa parent company Novus Foods is pushing deeper into the fridge, extending and evolving its mainstream gelatin brand Winky into a functional food platform with the debut of a new protein-forward dessert line.
Rogue Raises $2.5M, Lands Probiotic-packed Protein Snacks in Walmart
Armed with $2.5 million in pre-seed funding and a product that combines “max flavor” with “clinically relevant” probiotics, protein snack newcomer Rogue is gearing up for its retail debut in 2,800 Walmart stores nationwide.
New Products: My/Mochi Rolls Out Cotton Candy Flavor, Barebells Adds Banana Bread Protein Bar
In this week’s new product roundup, mochi ice cream maker My/Mochi taps into rising consumer demand for nostalgic flavors, Barebells bulks up its Original Protein Bar lineup, and Little Latke introduces two new shelf-stable latke crisp flavors.
Yaza Leans on Tzatziki to Unlock Conventional Retail
Yaza is prioritizing consumer education and brand expansion as it works to move beyond startup mode and build a solid brand block around its “Mediterranean Made Easy position,” complete with a new look and new products.
New Products: Partake, Unreal and Dandies Launch S’Mores Kit; Kite Hill Does Protein Cream Cheese
In this week’s new products roundup, Partake, Unreal and Dandies team up to launch a Peanut Butter Cup S’Mores Kit, Man Cereal bulks up its flavor lineup, and Kite Hill taps into the protein craze with a new cream cheese alternative.
Backed by CAVU, Gymkhana Fine Foods Brings Michelin Pedigree to U.S. Retail at Whole Foods
Gymkhana Fine Foods is bringing its sauces and marinades to Whole Foods, backed by a $8.5 million investment led by CAVU Consumer Partners.
PepsiCo, Samyang Extend With Fresh, Spicy, On-Trend Innovations
As consumer interest continues to shift toward fresh, simple ingredients and spicy, globally-inspired flavors, two large CPG players – PepsiCo and Samyang Foods – have extended their respective leading brands to meet those demands.
Good Dee’s Founder Acquires West Food Brands
Deana Karim, the founder of direct-to-consumer low-sugar, low-carb and gluten-free baking brand Good Dee’s, has acquired and relaunched West Food Brands (WFB).
Treeline Cheese Bets on Cottage Cheese, DTC for Growth
Treeline Cheese has ridden out the hype cycle of plant-based dairy and has finally nailed product market fit, according to founder and CEO Michael Schwarz.
New Products: Simple Mills Unveils ROC Baking Mixes, Heatonist Partners with Cantina Royale
In this week’s new products roundup, Simple Mills launches a collection of Regenerative Organic Certified baking mixes, Hot Ones sauce partner Heatonist teams up with Cantina Royale and Quaker taps into the ongoing proteins craze.