Product Launch
Featured Product Launch Content
Magic Spoon Extends into Oatmeal, Furthering Efforts to Build a Better Breakfast Aisle
Nostalgia-inspired better-for-you breakfast and snack products maker Magic Spoon is betting that the oatmeal category is ready for the same overhaul it brought to the cereal aisle several years ago.
[Exclusive] Elavi Goes National with Whole Foods Market; Launches Exclusive SKU
Elavi is expanding nationwide at Whole Foods Market, less than a year after landing its high-protein, gluten-free, vegan brownies in select regions of the natural retailer.
Target Taps Celebrity Chef For Good & Gather Collab
Target is expanding its Good & Gather store brand with help from celebrity chef Roy Choi and his signature Korean-American flavors.
Additional Content
Zero Acre Farms Bets On Regenerative, Seed-Free Fryer Oil
Zero Acre Farms is going deep in seed oil-free cooking fats with a Organic Fera fruit fryer product for foodservice operators.
Seth Rogen’s Houseplant Partners with Carbone on Limited-Edition Marinara
Houseplant, the cannabis lifestyle brand co-founded by actor Seth Rogen, has teamed up with Carbone Fine Foods to introduce a limited-edition Houseplant Italian Marinara.
Cleveland Kitchen Taps into Ingestible Beauty with Probiotic-packed Korean Coleslaw
Cleveland Kitchen is tapping into accelerated demand for ingestible beauty products with the launch of Korean Coleslaw, a twist on the classic side dish featuring a probiotic strain that has been clinically studied for gut and skin benefits.
New Products: Little Sesame Does Grab-and-Go, Archer Travels to a Galaxy Far, Far Away
In this week’s new products roundup, premium hummus producer Little Sesame enters the grab-and-go set, Archer Meat Snacks travels to a galaxy far, far away, and Barilla revs up its partnership with Formula 1.
[Exclusive] Feel Good Foods Goes Deeper into Breakfast, Takes Target Partnership Nationwide
Feel Good Foods is riding a major distribution wave this year, expanding to roughly 25,000 doors nationwide and launching a slate of new breakfast SKUs, further broadening the brand’s reach beyond its appetizer roots.
[Exclusive] Ripi Lands $2.4M, Preps National Target Launch With Freshly Founder Backing
Ripi has raised $2.4 million in a seed funding round led by growth equity firm Cutting Horse. Great Circle Ventures, Paperboy Ventures, SuperAngel.Fund and “a bunch of other angels” also contributed, said founder and CEO Ian Tecklin.
As Caffeinated Snacking Grows, Moka Energy Launches Edible Coffee Bars
New edible coffee brand Moka Energy is using a proprietary process to turn whole coffee beans into a chocolate-like format.
New Products: Nestlé Toll House Takes to the Pitch, Sargento Does Lunch Snack Kits
In this week’s new products roundup, Nestlé takes to the pitch ahead of the FIFA World Cup 2026, Reese’s brings back a fan-favorite limited-edition flavor, and Sargento unveils a better-for-you twist on Lunchables.
Can Sourdough Be Scaled? Leaven Foods Is Betting It Can
Big Bread still hasn’t cracked the sourdough code, but San Diego-based biotech company Leaven Foods may have just created the secret ingredient to make true sourdough work at scale for home bakers and professionals alike.
[Exclusive] Hot Ones Expands Into BBQ
The team behind Hot Ones’ branded CPG sauces is expanding beyond its flagship condiment type for the first time with a new line of spicy barbecue sauces.

![[Exclusive] Elavi Goes National with Whole Foods Market; Launches Exclusive SKU](https://d2azl42aua8mom.cloudfront.net/wp-content/uploads/2026/05/28110626/Elavi-970-150x150.png)




![[Exclusive] Feel Good Foods Goes Deeper into Breakfast, Takes Target Partnership Nationwide](https://d2azl42aua8mom.cloudfront.net/wp-content/uploads/2026/04/15110135/Feel-Good-Foods-970-150x150.png)
![[Exclusive] Ripi Lands $2.4M, Preps National Target Launch With Freshly Founder Backing](https://d2azl42aua8mom.cloudfront.net/wp-content/uploads/2026/04/13084634/2026-04-13-square-1080x1080-2-150x150.png)


![[Exclusive] Hot Ones Expands Into BBQ](https://d2azl42aua8mom.cloudfront.net/wp-content/uploads/2026/04/06103957/2026-04-06-square-1080x1080-1-150x150.png)