In this week’s notable new products roundup, Purely Elizabeth introduces a new granola format, Copenhagen, Denmark-based Wasted Pasta brings its upcycled products to the U.S., and Big Spoon Roasters teams up with Burlap & Barrel.
GOOD GOOD
Swicy is the flavor trend of the week, as seen with GOOD GOOD’s new Mango Habanero Jam, made with 85% less sugar than traditional jam. The product is made with real mango, contains 5 calories per serving and no added sugar, instead using a mix of erythritol and stevia extract for added sweetness. Get more details at goodgoodbrand.com.
Purely Elizabeth
Granola category disruptor Purely Elizabeth continues to innovate against new textures and eating occasions. This month the brand will debut Chewy Granola Bites in four flavors – Dark Chocolate Chunk, Cinnamon Vanilla Bean, Blueberry Honey Almond, Salted Honey Pecan – exclusively in Target, on its DTC site and TikTok Shop (SRP $7.99). The bites are made with ancient grains such as puffed amaranth and buckwheat as well as chia, pumpkin and sunflower seeds. You can order and find more info at purelyelizabeth.com.
Muria Foods
Artisan jam company Muria Foods added a new flavor to its lineup: Pepper No. 8. Mango & Habanero Preserve. The sweet and spicy pepper jelly comes in a 9 oz. jar, priced at $16. It is made with mango, sugar, orange and red bell peppers, distilled vinegar, habanero peppers and chia seeds. For more information, hit up muriafoods.com.
Wasted Pasta
Could upcycling make a comeback? Copenhagen, Denmark-based Wasted Pasta is hoping so as it rolls out its pasta made from bread waste to select Whole Foods stores and Misfits Market. The product repurposes surplus artisanal bread from European bakeries and transforms it into premium pasta, available in Rotini, Penne and Shell shapes. Learn more at eatwasted.com.
Goodles
Next generation boxed mac and cheese brand Goodles unveiled its latest line extension: Twirly Mac. The line is available in Cheddar Weather, miso-flavored Alfredo Heights and chili-garlic Hotshot Jackpot. Each 5.25-oz box contains 14 grams of protein and 7 grams of fiber and is launching initially on the brand’s website for about $3.79 per box. Go to goodles.com for more.
Harvest Snaps
Calbee’s Harvest Snaps is expanding its presence in the salty snack aisle with the launch of Veggie Straws and Cheese Puffs. The former is a tri-color mix available in Sea Salt, Zesty Ranch and Sweet n’ Spicy flavors. The latter is available in Cheddar & Sour Cream and White Cheddar Jalapeño varieties. Both product lines will begin hitting store shelves in November. Learn more by visiting harvestsnaps.com.
Alvalle
PepsiCo has debuted its Alvalle gazpacho in the U.S., marking its expansion in the meal-adjacent food category. The new offering is a Mediterranean-style chilled soup made with sun-ripened tomatoes, cucumber, peppers and extra virgin olive oil. Alvalle is now available at select Whole Foods Market stores. More information is available at pepsico.com.
Bimbo Bakeries USA
Bimbo Bakeries USA has announced its fall seasonals lineup, including Entenmann’s Apple Cider Donut Holes (new), Entenmann’s Apple Cider Donuts (returning), Entenmann’s Pumpkin Donuts and Little Bites Chocolate Chip Halloween Muffins. For more information, visit entenmanns.com.
Big Spoon x Burlap & Barrel
Big Spoon Roasters and Burlap & Barrel have collaborated on a limited-edition Hatch Hot Honey Peanut Butter, debuting at Central Market’s Hatch Chile Festival. The new offering features a base of ground freshly roasted High-Oleic Runner peanuts blended with raw organic honey and Burlap & Barrel’s single-origin New Mexico Hatch Green Chile Powder. Hatch Hot Honey Peanut Butter is available on both brands’ websites and at Central Market. Learn more by visiting bigspoonroasters.com.
