In this week’s new products roundup, Kraft Mac & Cheese experiments with limited-edition sweet and spicy flavors, Backflip gets frosty with a limited-edition cereal and Jeni’s Splendid Ice Cream unwraps a line of holiday treats.
Harvest Snaps
Calbee is expanding its Harvest Snaps lineup with limited-edition Salsa Verde Baked Veggie Snacks, featuring a green pea base, avocado oil and a blend of peppers, tomato and lime. The new snack delivers 5 grams of protein and 4 grams of fiber per serving. Calbee Salsa Verde Baked Veggie Snacks are slated to hit shelves in February. Learn more by visiting harvestsnaps.com.
Backflip
Kids cereal brand Backflip is expanding its lineup with Frosted Dreams, a new limited-edition variety featuring a yeti character on its packaging. The launch marks the brand’s first seasonal offering following its debut earlier this year with four flavors – Cinnamon Magic, Fruity Galaxy, Strawberry Milkshake and Chocolate Sundae. Frosted Dreams is now rolling out nationwide. Learn more by visiting backflipbreakfast.com.
Foodberry x Cape Cod Select
Foodberry has teamed up with Cape Cod Select to introduce a line of dairy-free Frozen Smoothie Bites featuring fruit-based coatings and coconut centers in two flavors – Strawberry Cranana and Peaches & Cran. The new offering will roll out to Meijer, Hannaford, The Giant Company and Market Basket with a suggested retail price of $6.99 per 8 oz. bag this fall. More information is available at foodberry.co.
Smash Foods
Just in time for the holiday season, Smash Foods has launched Figgy Fruit Spread, a six-ingredient offering made with 93% figs, naturally sweetened with dates and blended with chia seeds for texture. The no-added-sugar spread retails for $7.49 and is now available at Whole Foods Market stores nationwide and Misfits Market. For more information, visit smashfoods.com.
Milk Bar x Plugra
Milk Bar has partnered with Dairy Farmers of America-owned Plugra to debut the limited-edition Butter Lover’s Cookie, a butter-forward take on the bakery chain’s soft-centered, crisp-edged cookie made with Plugra’s European-style butter, which contains 82% butterfat. Available through Dec. 5 at Milk Bar bakeries nationwide and online, the collaboration retails for $28 per six-count tin. Learn more by visiting milkbarstore.com.
Kraft Mac & Cheese
Kraft Mac & Cheese is seeking to tap into flavor trends with two limited-time portfolio additions: Chili Crisp and Cinnamon Roll. The former is hitting the shelves of Meijer and Walmart while the latter is available exclusively on Walmart. More information is available at kraftheinz.com.
Baked by Melissa
Baked by Melissa is making its first foray into the CPG space with Bite-Sized Cupcake Kits, bringing its signature mini treats to home bakers. Available in three flavors – Marshmallow Hot Cocoa, Tie-Dye and Red Velvet – the kits are sold at Target stores nationwide. For more information, visit bakedbymelissa.com.
JIMMYBAR!
JIMMYBAR! Has added Orange Dream to its Protein + Creatine Bar lineup, combining citrus and vanilla flavors with 20 grams of protein and 5 grams of creatine per bar. Made with almond butter as the first ingredient, the new variety joins the brand’s existing flavors, including Chocolate Peanut Butter, Double Fudge Brownie, Strawberry and Blueberry Lemon. The JIMMYBAR! Orange Dream Protein + Creatine Bar is available through the brand’s website for $46 per 12-count box. Learn more by visiting jimmybars.com.
Rowdy
Medici Brands is entering the salty snack category with Rowdy, a lower-calorie tortilla chip brand offering four varieties, including Nacho Cheese and Tangy Ranch. Each 2.2 oz. bag contains 80 calories, according to product packaging, with the launch marking Medici’s third consumer brand following David Protein and HallPass. Pricing and retail distribution have yet to be announced. More information is available at instagram.com/rowdysnacks.
FatBoy Ice Cream
Casper’s Ice Cream-owned FatBoy is bringing two seasonal flavors to its frozen novelty lineup with the launch of limited-edition Peppermint and Gingerbread Ice Cream Sandwiches. The Peppermint variety pairs peppermint ice cream with dark chocolate wafers, while Gingerbread combines gingerbread-flavored ice cream with graham wafers. Both flavors are available in 6-count boxes for a suggested retail price of $5.99 at select Albertsons, WinCo, Bashas’, Bristol Farms and other retailers across 13 states. For more information, visit fatboyicecream.com.
Stellar Snacks
Stellar Snacks is expanding its pretzel portfolio with a seed oil-free line of Pretzel Braids baked with olive oil, now available at Sprouts Farmers Market stores nationwide. The collection includes Maui Monk, Bold & Herby, Cinnamon Dolce, French Dijon, Elote Loco and Spicy Flame flavors. The launch comes amid a rapid retail expansion for the brand, which expects to grow its footprint to 18,000 doors by the end of this year. Learn more by visiting stellarsnacks.com.
Toufayan Bakeries
Toufayan Bakeries is tapping into growing consumer interest in traditionally fermented breads with the launch of Simply Sourdough, a new line of hearth-baked pita products made using natural sourdough fermentation. The preservative-free, non-GMO lineup includes Hearth Baked Pizza, Mini Pita and Pita Bites. The products are currently rolling out to major retailers nationwide. More information is available at toufayan.com.
Jeni’s
Jeni’s Splendid Ice Creams is kicking off the holiday season with its annual Splendid Holiday Collection, introducing a new Sticky Toffee Pudding flavor featuring vanilla and date custard, brown sugar cake and toffee sauce, and featuring five returning varieties: White Chocolate Peppermint, Pistachio Macaron, Boozy Eggnog, Cranberry Pannettone with Chocolate Sprinkles and Black Tie Tiramisu. The brand is also expanding its seasonal offerings beyond pints for the first time with a Buttercream Sugar Cookie ice cream sandwich and Mexican Hot Chocolate J-Bar. For more information, visit jenis.com.
