Review: We’re Crazy For Croots Snacking Croutons
CROOTS is a line of 5 oz. snacking croutons made with artisan sourdough bread, olive oil and a short list of premium ingredients. Both launch flavors deliver exceptional texture and flavor, while the bold packaging and snack-forward positioning give the brand a distinctive presence. However you choose to use it, this is a truly enjoyable product.
Things that stand out:
- Garlic Cheeze offers a polished take on the classic garlic crouton, with nutritional yeast adding a convincing cheesy finish without the use of real cheese. The olive oil and sourdough base provide high-quality flavor.
- Sesame Hot Honey is the more distinctive of the two varieties, balancing light sweetness with cayenne and black pepper heat that builds with each bite. Its versatility may lean more toward standalone snacking, but it is the stronger and more memorable SKU.
- The packaging has excellent shelf impact, using vivid color, oversized product photography, and a clear top-down hierarchy. The CROOTS name is playful and memorable, while the “Snacking Croutons” callout immediately communicates the intended use.
- Suggested applications such as pairing with dips, soups, cheese plates, or bar snacks help expand the product beyond salads. The format also appears well suited to future flavor extensions.
Things to consider:
- “Snacking croutons” as a positioning may create some retail placement challenges. Merchandising the product near salad dressings could limit its snack credentials, while placing it in the snack aisle may require additional consumer education.
- A retail price of approximately $7 to $8 per pouch is high for the category. The premium ingredients and strong eating experience help support the price, but improved accessibility could broaden the audience.
Rating: 
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