About Us
We manage large-scale in-store sampling and field marketing programs for leading Beer, wine, and spirits and CPG brands nationwide. Our work directly drives retail sales through high-performing brand ambassadors and tightly managed programs.
We are looking for a highly organized, dependable, execution-focused professional to own and operate multiple national sampling programs.
This is not a passive coordination role. You will be responsible for real results, real accountability, and real client visibility.
The Role
As our Field Marketing & Program Operations Manager, you will oversee nationwide in-store activations from planning through execution and reporting. You’ll manage brand ambassadors, schedules, performance, and client deliverables.
You are the person who makes sure programs run on time, on budget, and at a high standard — every month.
Key Responsibilities
Program Management
- Manage multiple in-store sampling programs simultaneously
- Build and maintain monthly activation calendars
- Coordinate store bookings and coverage
- Ensure flawless execution of each activation
Brand Ambassador Management
- Recruit, onboard, and train brand ambassadors
- Schedule and confirm shifts
- Monitor attendance and performance
- Handle call-outs, replacements, and last-minute changes
- Enforce accountability and quality standards
Performance & Reporting
- Track samples, sales, and conversion metrics
- Review recaps, photos, and compliance
- Prepare monthly client reports
- Identify underperforming locations and reps
- Optimize programs for higher ROI
Client Communication
- Serve as primary contact for assigned brand partners
- Provide regular updates and insights
- Present results and recommendations
- Respond quickly and professionally to client needs
Systems & Organization
- Maintain accurate records in scheduling and reporting systems
- Use tools like Google Sheets, Connecteam, or similar
- Keep programs audit-ready at all times
Who We’re Looking For
You are:
- Have prior sampling program management experience
- Highly organized and detail-oriented
- Dependable and highly driven
- Comfortable managing 50+ active reps
- Calm under pressure and fast with problem-solving
- Results-focused (not “just checking boxes”)
- Strong communicator in writing and voice
- Comfortable holding people accountable
You take ownership. You don’t need to be micromanaged.
Required Experience
- 2+ years in field marketing, event marketing, retail activation, or multi-location operations
- Experience managing remote teams or contractors
- Experience running in-store demos, promotions, or brand activations (strongly preferred)
- Strong Excel/Sheets skills
- Experience with scheduling or workforce platforms
Beverage, food, CPG, or alcohol industry experience is a plus.
Work Structure
- Full-time, fixed weekday schedule
- Remote, but highly structured
- Must be available during core business hours
- Not compatible with multiple full-time roles or “side gigs”